Royal Chain will release their spring 2021 collection in early March. The new release is perfectly timed for spring buying, for Easter, Mother’s Day, graduation and the upcoming wedding season. With strong spending continuing in gold jewelry across the retail market, Royal Chain is betting on strong consumer confidence for 2021. This combined with greater optimism about the economy, and more vaccinations on the horizon are translating into record sales of the hot metal.
Typically, coinciding with the Vicenza show that was cancelled this year, the company will launch the new collection at the first trade show for 2021 at the Atlanta Jewelry Show. This year’s collection is a colorful, light and easy to wear. It plays on trends taken from the fashion industry and those social media influencers we’ve all been watching while on our phones. There are also extensions of last year’s best sellers. What you’ll find is lots of yellow metal, great layering pieces, new paperclip chains, colorful cords, and a nod to an 80’s classic - the Herringbone. Design Director, Phillip Gabriel Maroof, spent months putting the collection together with some of his top designers in Italy, helping bring Italian goldsmiths back to work after being impacted by the pandemic last year.
With the pandemic still part of our lives, and the effects on society expected to last for some time, this collection brings modern lines and the casual styling we have all become used to with easy to wear pieces that can relate to everyone.
All items will be available for delivery to retailers Mid-March.
To view the full digital brochure visit: https://www.royalchain.com/pub/media/FlipCatalog/RCSpring2021/index.html.
About Royal Chain Group
Royal Chain is the industry’s premium supplier of gold jewelry. Founded in 1978, the company has 42 years of excellence and the continued success of being a third-generation family-owned and operated conglomerate. The company’s portfolio includes karat gold, silver, chain, finished jewelry, alternative metal jewelry, and the nationally recognized brand Phillip Gavriel®. The company is and always has been located in the heart of New York City’s Diamond District. Royal Chain is a member of the Responsible Jewellery Council. For more information, please visit www.royalchain.com.
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