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Friday, December 11, 2020
DeBeers Group Launches ReSet – A Collection Executed by 5 Leading US DesignersDe Beers Group has recently launched ReSet, a series of collaborations with five leading US female jewelry designers who share a passion for natural diamonds and sustainable sourcing. Designers Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoë Chicco each created a unique pendant inspired by the people, wildlife and beautiful landscape of Botswana, in which they visited late last year and explored the De Beers Group operations and a range of community and conservation programs. De Beers Group is pleased to introduce ReSet, a series of collaborations with jewelry designers to engage in conversations around sustainability and to offer a fresh perspective on the positive impacts of natural diamonds. The initiative aims to help ‘reset’ perceptions and shine a light on the significant positive contribution that natural diamonds deliver for the people and places where they are found, by collaborating with established and up-and-coming jewelry designers who will set diamonds discovered by De Beers into a range of pieces, celebrating sustainability in the sector. To learn more about ReSet, please visit: www.debeersgroup.com. About De Beers Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and Forevermark, and other pioneering solutions, such as recently launched diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group employees are committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected. De Beers Group is a member of the Anglo American plc group. For more information, please visit www.debeersgroup.com.
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