What would customers do if given $1,000 towards a jewelry purchase? Jewelers Mutual Insurance Company is excited to find out as they launch the Season to Sparkle Sweepstakes, a $1,000 giveaway in collaboration with the American Gem Society (AGS).
In a recent survey from Jewelers Mutual, the holidays are a top trigger for self-gifters, with 33 percent of consumers surveyed admitting to purchasing jewelry for themselves at least once a year. If jewelers are looking for another way to engage their millennial shoppers this season, dazzle them with self-purchase options. According to the survey, millennials self-gift more frequently than any other age group.
“This holiday season, the Season to Sparkle Sweepstakes is the perfect way to ignite excitement around jewelry and make it top of mind as a gifting idea, whether the purchaser is shopping for themselves or others,” said Trina Woldt, vice president, chief marketing officer at Jewelers Mutual.
Ruth Batson, CEO of the American Gem Society (AGS) and AGS Laboratories, agreed and appreciates the added benefit the sweepstakes creates for the jewelry industry. Batson requests that AGS retail members encourage their customers to enter the sweepstakes, because the grand prize is a $1,000 gift card to an AGS jeweler. Consumers will be instructed to find a jeweler near them at www.americangemsociety.org/findajeweler.
“If you’re an AGS jeweler, the winner may turn into a customer, who continues shopping at your store in the future!” said Batson.
Consumers may enter the sweepstakes on the Jewelers Mutual Facebook page from December 1st through the 15th. Entrants are rewarded for sharing the sweepstakes with friends by receiving two bonus entries for every referral that uses their unique link to enter.
As part of the entry process, participants are asked to share what piece of jewelry tops their wish list and why it would make their season sparkle.
Randomly selected winners will claim one of several prizes:
• One grand prize winner receives a $1,000 jewelry gift card to any AGS retail jeweler.
• One runner up receives a $500 jewelry gift card to any AGS retail jeweler.
• Two third place winners each receive a trio of mini diamond canvases from artist Angie Crabtree, a $144 retail value.
• The first 25 people to enter each receive a jewelry cleaning cloth to keep their jewelry sparkling like new.
“And remember, all holiday gift purchases are worth protecting,” reminded Woldt.
As customers make their jewelry purchases, Woldt recommended jewelers take the time to mention specialty jewelry insurance, such as that offered by Jewelers Mutual.
“Your customers will appreciate your care for the safety of their jewelry once it leaves the store. Knowing you want them to be able to wear their jewelry without worry is the gift of great service that keeps them coming back to you, their trusted jeweler.”
To learn more about the Season to Sparkle Sweepstakes, visit Jewelers Mutual’s Facebook page (www.facebookcom/jewelersmutual) and simply share their social posts to your business page for customer awareness.
For more information about jewelry insurance for your customers and Jewelers Mutual programs for jewelers visit JewelersMutual.com
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