In the company of influential guests from Miami’s vibrant cultural and social scene, De Beers celebrated its new home in Bal Harbour Shops with an exclusive, art-inspired event at Le Sirenuse, The Four Seasons Surfside, on Wednesday April 10th.A jewel set amidst the lush, luxurious landscape of Bal Harbour Shops, the new store represents the third U.S. location for the legendary Home of Diamonds. “We are very proud to celebrate the opening within the most renowned and elegant mall in Florida,” said Francois Delage, Chief Executive Officer, De Beers Jewellers.
“While we recognize the rise and importance of e-commerce, nothing compares to the physical reaction and impact of seeing exceptional diamonds with your own eyes. We look forward to welcoming our U.S. and international clients to share this intimate and informative moment with us in our Bal Harbour location.”
At the event, guests were able to experience one-of-a-kind High Jewellery pieces, each one a work of art, with the De Beers Talisman, Swan Lake and Soothing Lotus collections all being modeled throughout the evening. Also, on display was the De Beers Talisman Wonder, featuring a mystical combination of 110 rough and 580 polished diamonds with a total carat weight of 271. This piece, which took over 2,000 hours to create, pays homage to ancient traditions while infusing it with a contemporary edge.
Just as natural diamonds are at the heart of everything De Beers does, Mother Nature also plays a part in inspiring design. To celebrate the Bal Harbour opening, a limited-edition cover for the De Beers Assouline book, inspired by nature, has been created. The cover is a result of a new collaboration with Argentine-American artist Deon Rubi, a fixture in Miami’s art scene and whose work has been featured at PAMM and the Institute of Contemporary Art Miami.
“I created an image using nature as a sculptural object and water as a medium for lightness, transparency and reflection, tuning into De Beers’ commitment to beauty through the natural world,” says Rubi. “Looking through water creates a moment where time is suspended, like holding your breath, like looking closely at a diamond.” Rubi is known for marrying a delicate femininity with a strong industrial minimalism and her particular aesthetic brings a distinctive edge that complements the wondrous jewels included within the book.
With a performance by Miami’s DJ Yissel and accompanying violinist Siobhan Cronin, the evening was a curation of exhilarating creativity.
The new store is located at the Bal Harbour shops at 9700 Collins Avenue.
About De Beers
De Beers Group is the world’s leading diamond company and the world’s largest diamond producer by value. It has mines in four countries – Botswana, Canada, Namibia and South Africa – and employs more than 20,000 people.The company was established in 1888 and is owned 85 per cent by Anglo American and 15 per cent by the Government of the Republic of Botswana. With its headquarters in London, it has unrivalled expertise across the diamond value chain – from exploration and production, to rough diamond sales and diamond jewelry retail. For more information, please visit www.debeersgroup.com.
