Frederick Goldman, Inc., one of the largest jewelry manufacturers and marketers in North America, launched a new consumer website for ArtCarved Bridal along with a new brand campaign.The new ArtCarved Bridal website features a fresh, modern look with fun and playful design details that move this legacy brand into the future. The site is mobile optimized, offers a robust jeweler locator page, more ways for consumers to navigate, and allows the consumer to customize the engagement ring of their choice with different center shapes and metal colors while providing corresponding images. The site will provide insights into consumer preferences and shopping behaviors which will enable the brand to produce on-trend product for ArtCarved Bridal’s target audience.
The website also acts as the launching pad for the new ArtCarved Bridal advertising campaign "Undeniably The One.” The campaign was developed to create a distinctive brand narrative for ArtCarved that both retailers and end consumers will love. Using lifestyle photography infused with wit and personality, this concept embraces the emotion and delight of a couple’s distinct love story. The playful nature of the imagery stands out, speaking directly to the audience, sharing in the joy and excitement of the moment. As part of the new campaign, a new tagline is being introduced, “Made with Happiness, Passion, and Love. Since 1850.”
As part of the brand evolution, ArtCarved Bridal also launched the Lyric collection. The collection is a modern take on the brand's legacy. The iconic Lyric pattern has been a part of the brand’s DNA in men's weddings bands for decades and is now reimagined for women's bridal and given a modern twist. The hand-carved floral pattern gently curves and hugs the finger and provides the wearer with the opportunity to customize the pattern in the metal color of their liking. With this new introduction, the Lyric collection now features women’s engagement rings and matching bands, along with men’s wedding bands.
ArtCarved is an American jewelry brand established in 1850 with deep roots in bridal history and tradition. A groundbreaking brand that introduced the first seamless wedding rings, was the first to offer 24-hour delivery in 1938, and the creator of the dual-ring ceremony that became the sentimental bond as soldiers were sent off to serve in WWII and changed the industry forever. ArtCarved continues to stay relevant today and remains a favorite among retailers and modern couples.
"ArtCarved is our oldest brand, rich in history and tradition. It is essential that we honor and tell the story of our heritage but continue to stay relevant with today’s consumers.” says Natalie Engravido, VP of Marketing at Frederick Goldman, Inc. “We encourage everyone to visit the new site and fall in love with the new evolution of this iconic bridal brand.”
Visit the new website at www.artcarvedbridal.com.
