Luxury Brand Group will develop and manage the media relations and projects associated with the launch of the Jewelers unBLOCKed TM insurance product, including the consumer and trade public relations, jewelry and insurance trade relations, creative and website development, and special projects. The account will be handled out of Luxury Brand Group’s New York City office, which recently opened late summer of 2011.
This new jeweler’s block insurance program addresses the unique exposures of the jewelry industry, ranging across retailers, custom designers, wholesalers, remount events, manufacturers and refiners. The program provides broader coverage than many other offerings in the current marketplace. "The Jewelers unBLOCKed TM product was first introduced at the beginning of 2011 and has been growing quickly with keen interest from the industry," according to Patricia K. Low, President and CEO.
"The Jewelers unBlocked TM product is unique in that it combines two key aspects that are not readily available in the insurance arena at present—it is entirely client-centric," cites Low. "The program offers premier clients the flexibility and expertise that they deserve."
Frank Proctor, President & CEO of Luxury Brand Group, expressed his enthusiasm in the appointment. "We are looking forward to working with Patricia and her very talented team at Jewelers’ unBLOCKedTM. The firm’s growth in its first year has been strong in every major market segment throughout the US, despite the economic fragility." Jewelers unBLOCKedTM plans to augment this growth by utilizing the talent and expertise of Luxury Brand Group. The agency will be unveiling a schedule of special events, speaking engagements, and programs, as well as increasing the web presence and expert profile of the organization.
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About Patricia K. Low
Ms. Low has almost 30 years experience in the insurance industry. After graduating from Upsala College with a BA in History and Political Science, she began her career in 1982 with Dowell Insurance where she was promoted to President in 1989 and CEO in 1990. She is a member of numerous insurance advisory boards and holds the Chairmanship of The Fireman’s Fund; Hanover, Crum & Forster; and One Beacon Insurance Companies. Ms. Low has also served in several executive positions for PIA (Professional Insurance Agents) and was elected Director of the year in 1999. Ms. Low did her graduate business studies at Harvard University from 1999 to 2001. Ms. Low is a Principal and Director of both The Garden State Insurance Company and The Twin Oaks Insurance Company. In addition, Ms. Low is a trustee of Hackensack University Medical Center and serves on its foundation board as well as the Board of Directors for The Roar Foundation. Ms. Low consults for JP Morgan Private Bank and Brown Bros Harriman amongst other renowned Wall Street firms.
About CED
CED 1976, a certified Women Business Enterprise, is a New Jersey-based managing general underwriter of jewelers block and other innovative and competitive insurance programs internationally. Jewelers unBLOCKed™ personnel have more than 20 years of experience underwriting and servicing jewelers block risks.
About Luxury Brand Group
Established in 2004, Luxury Brand Group (LBG) is a full service brand communications agency with offices in Southern California and New York City. LBG truly understands the fine jewelry industry and luxury consumer, and is respected for its results-oriented, hands-on approach to luxury marketing. The highly talented team has a proven track record of increasing awareness through innovative and compelling brand recognition programs. Agency President and CEO, Frank Proctor, has more than 25 years experience in the fine jewelry and luxury industries. As the former VP of Marketing of Platinum Guild International (PGI), he and his team were key to platinum’s surge in popularity in North America over the last fifteen years, growing the market by more than 2000% in just a 10-year span.
