Out with the old and in with the new is the mantra at Rahaminov Diamonds in advance of Las Vegas Jewelry. The brand, recently debuted their latest advertising campaign, continued their refresh with the introduction of a new website and redesigned exhibit space.“We felt the move to the Sands allowed for the perfect opportunity to start fresh in many aspects of our brand,” said Melanie Goldfiner, Rahaminov’s Director of Business Development. “We spent a considerable amount of time reviewing our existing touch points and how we could take them to the next level to better serve our retailers and their end consumers. I am happy to report we are thrilled with the results.”
The new website will be Rahaminov’s first in more than two years and will showcase imagery from its new ad campaign. Beyond a new look, the major notable feature to the brand’s website is the inclusion of a library of product images. Previously, only teasers of images existed. There will be a selection of images of ‘signature’ Rahaminov pieces, which will be updated on a regular basis. The site will provide product information, including design options, but will not have e-commerce capabilities.
“All inquiries from the website will continue to be driven to our exclusive network of retailers,” confirmed Ms. Goldfiner.
The look and feel of the new site will come to life at the brand’s exhibit space at LUXURY at JCK. While a larger footprint than their previous space, the concept is made to make guests experience a “homey, inviting feel”, in line with the brand’s foundation of making customers a part of their extended family. Neutral
tones of gray, bronze and whites will be utilized throughout. Furniture, wall coverings, and carpets allow the eye to focus on the jewelry.
Rahaminov will exhibit at LUXURY and JCK in Salon 622. For more information, or to schedule an appointment, please contact Melanie Goldfiner at [email protected].
[Pictured: The landing page of Rahaminov’s new website]
