Brand also launches co-op marketing program to support and incentivize retailersFollowing the recent announcement of its first brand ambassador, Micaela Erlanger, Platinum Bornlaunches ‘Micaela Selects’, a 16-piece collection curated by the celebrity stylist. The collection, which is available at a network of fine jewelry retailers nationwide, as well as on PlatinumBorn.com, will be available through the end of the year and will be supported by digital advertising and social media campaigns.
“To have someone with Micaela’s eye and sense of style curate a collection propels the importance of these pieces to another level,” shared Aron Suna, president of Suna Bros., the exclusive distributors of Platinum Born in the US. “To have her seal of approval should assure consumers these are investment-worthy pieces that will be a strong addition to any wardrobe.”
In addition to the debut of the capsule collection, Platinum Born also launches a co-operative marketing program for qualified retailers. Based on total calendar year purchases, Platinum Born retailers will receive a 10% refund to be used towards the marketing and promotion of the brand in local and regional markets. Approved mediums range from tried-and-true print and outdoor initiatives, to online and social media campaigns. Platinum Born is offering retailers unlimited access to newly debuted creative in print, digital and video formats.
Platinum Born can be found at select fine jewelers across the United States, with retail prices ranging from $700 to $7,000. Platinum Born is distributed exclusively by Suna Bros.
[Pictured: Highlights from Platinum Born’s ‘Micaela Selects’: Limitless Drop Earrings, Starbright Necklace, Enchant Earrings]
