Royal Chain is releasing a brand-new collection to help support their Italian Jewelry producers and their thousands of retail partners on this side of the world. Italy, a country hit hardest by the Coronavirus, closed their factories in March but just last week, the government allowed factories to begin operations under strict guide-lines. However, with the effects of Covid-19 being the felt the hardest in places like Vicenza and Arezzo (Italy’s heart of the jewelry sector), production has come to a screeching halt due to the economic pause across the globe.Stateside, as retailers begin re-opening, and online sales have started soaring, Royal Chain is trying to do their part to support their Italian manufacturers as well as offer something new to retailers.
The Piazza Di Spagna collection, named after the Roman landmark, is completely made in Italy, epitomizing old world craftsmanship using traditional methods. By using Sterling Silver, it also allows the collection to be more accessible to people that may be more mindful about budgets during these uncertain times. The collection brings back vintage styling, like the tubogas bracelet, combining it with updated trend elements for modern looks. The collection also includes new chain links in line with fashion trends today.
Royal Chain Creative Director, Phillip Gabriel Maroof says “The Italian jewelry manufacturers have held a very special place in the heart, past and present, of Royal Chain and to me personally. I think consumers today are going to be con-scious of where their products come from. Buying Italian-made goods will help continue the tradition of jewelry innovators doing what they do best and get them back to work.”
The collection is currently available and is being shipped through their fulfillment center. The collection and digital look-book can be viewed in its entirety on Royal Chain’s website.
About Royal Chain Group
Royal Chain is the industry’s premium supplier of gold jewelry. Founded in 1978, the company has 42 years of excellence and the continued success of being a third-generation family-owned and operated conglomerate. The company’s portfolio includes karat gold, silver, chain, finished jewelry, alternative metal jewelry, and the nationally recognized brand Phillip Gavriel®. The company is and always has been located in the heart of New York City’s Diamond District. Royal Chain is a member of the Responsible Jewellery Council. For more information, please visit www.royalchain.com.
