Stores to carry highly anticipated limited edition True Blaze
Swiss watchmaker Rado recently announced that it will begin selling its exquisite timepieces in select U.S. Nordstrom stores, starting August 2017. The locations, four of Nordstrom’s top-performing stores in the nation, are Costa Mesa, California (South Coast Plaza); Bellevue, Washington (Bellevue Square) ; Seattle, Washington (Downtown Seattle) ; and Los Angeles, CA (Westfield Century City) which is slated to open late fall.
Rado’s highly anticipated limited edition True Blaze, co-designed with interior designer Sam Amoia, will also be sold at these stores. One of Rado’s most sought-after watch designs, the True Blaze is a celebration of glitz and glamour. The dial features a textured metallic structure, reflecting Amoia’s distinctive approach to design. At the same time, the timepiece conveys a minimalist message due to the unique placement of the gold-colored logo and indexes. Only 1001 pieces of the True Blaze are available worldwide.
“It is very exciting to now be selling our watches in top-performing Nordstrom stores in the U.S.," comments Rado CEO Matthias Breschan. "Our presence in Nordstrom is a great way to reach U.S. customers, and a wonderful opportunity to showcase the unparalleled quality, durability and beauty of the Rado brand."
Founded in 1917 in Lengnau, Switzerland, Rado is a pioneer in high-tech ceramic, which is lightweight, durable, scratch-resistant and hypoallergenic. The brand’s timepieces will also be available through Nordstrom online at shop.nordstrom.com.
About Rado
Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today. www.rado.com
