UN I CREATION announced the launch of the new Girl Up Jewelry Collection by Hal Rubenstein in partnership with Girl Up, a leadership development initiative founded by the United Nations Foundation that works to advance gender equality worldwide. In addition to a six-figure annual corporate contribution to Girl Up, UNI CREATION is also pledged 5% of all sales of the jewelry to support Girl Up’s leadership development programs – engaging, training and mobilizing girls around the world to take action for global gender equality.
The new line is specifically designed with Gen Z and Millennial consumers in mind, segments of the population rarely targeted by the jewelry industry. In creating pieces for the Girl Up Collection, Rubenstein looked to the Girl Up girl leaders for inspiration. The all-new jewelry line is composed of two collections, one in fine silver and another in yellow and rose gold, with retail prices ranging from $35 - $900. The contemporary styles are optimized for female self-purchasing and gifting, and they incorporate pink and blue sapphires, as well as ethically sourced diamonds and hand-cut beads in ruby, sapphire, opal, labradorite, and moonstone.
“Unlike clothing and accessories, fine jewelry immediately becomes an indispensable constant in our lives, a repository of lasting memories," said Hal Rubenstein, Creative Director. "What's so exciting about the Girl Up Collection's contemporary design is the way we've linked jewelry to advocacy, giving women and men the opportunity to wear their cause as they take action for global gender equity.”
The designs interpret iconic Girl Up symbols – the dove for peace, the laurel leaf representing both the foundation logo and Olympic champions, the globe for unity, the Fearless Girl and of course, the stars because that is what Gen Z and Millennial women are aiming for. The
jewelry is easy to wear and fun to collect and layer. Beaded necklaces and bracelets offer options for collecting add-on charms and curating an individualized jewelry story. Made to be worn every day, the collections appeal to women of all ages who seek a fresh personal style of jewelry that is more than just an accessory.
The wholesale line is available for distribution, including potential for exclusive collections with strategic retail partnerships. Uni Creations offers full retailer support with marketing materials, videos, testimonials, packaging, displays and point-of-sale assets. In addition, state-of-the-art virtual “try on” technology can be incorporated into retail partner websites, both mobile and desktop, to build buzz on social media and encourage sales.
Ashit Parikh, President and CEO of Uni Creation commented, “Every woman on this earth is unique, unlike any other, and we hope each of them finds a way to wear a piece of our jewelry that reflects and celebrates her one-of-a-kind essence. At UNI CREATION, we stand with every girl, everywhere, as a force for global good. We affirm the Girl Up principle that when girls rise, we all rise.”
To learn more about the mission and the jewelry, please visit www.girlupcollection.com.
ABOUT GIRL UP:
Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in six languages and 4,000 Girl Up Clubs in more than 125 countries, we’ve trained 75,000 girls of all backgrounds to create tangible change for girls everywhere. Girl Up provides leadership training and gives girls tools to become gender equality advocates and activists. Through our programs, girls broaden their social impact skill set, bene t from a platform to tell their stories, and apply STEM for social good. Our girl leaders create real policy change at local and national levels, help raise millions of dollars to support United Nations programs that reach tens of thousands of girls around the world, and build community-based movements.Girl Up was founded by the United Nations Foundation in 2010, and continues to work across a global community of partners to achieve gender equality worldwide.
ABOUT HAL RUBENSTEIN:
Four nearly four decades, Hal Rubenstein has been one of the most respected and referenced voices in the fashion and food industry, affording him a position of umbrella influence that is unique among journalists. Hal was one of the founding editors at InStyle Magazine where he served as Fashion Director for 15 Years. He has also served as Men’s Style Editor for The New York Times Magazine, created Eggs Magazine with Malcolm Forbes and contributed to Details, Interview, The New York Daily News and more. As a style influencer, he has appeared on The Today Show, Oprah, The View and more. He is also the author of seven books, including two best-sellers. Throughout his impactful career, he has won numerous awards including the CFDA Lifetime Achievement Award (Council of Fashion Designers of America).
ABOUT UNI CREATION:
Uni Creation is a family owned fine jewelry manufacturing business incorporated in New York since 1995. As part of the Parikh family group of companies operating in 4 countries, Uni Creation is proud to be directly involved in sustainable and transparent jewelry manufacturing practices at every level of the market, from bridal and commercial jewelry to one-of-a-kind diamonds. The global parent company employees over 5,000 people, more than half of whom are women that are active in all aspects of the jewelry and diamond supply chain.
