Designer Andy (Lif) Lifschutz is thrilled to announce that his ANDY LIF Jewelry brand has been accepted into COUTURE’s prestigious Design Atelier for their 2019 event. To be held at the Wynn Las Vegas, May 30-June 3, COUTURE’s Design Atelier offers a select group of emerging artist talent the opportunity to showcase their collections to the crème de la crème of international retailers and press.“I am beyond excited to be accepted into Design Atelier,” enthused Andy Lifschutz. “For designers, simply being a part of the COUTURE community represents an unprecedented level of achievement. I’m looking forward to exhibiting alongside other artists who I consider my peers, and to be showcasing my work in close proximity to so many accomplished designers whose work I have long admired. Positioning my business to evolve within Design Atelier was a logical next step and I’m thrilled to have the opportunity!”
“The pool of applicants for Design Atelier this year was among the most talented we’ve ever had to consider,” explained Elana Cutler, COUTURE’s Show Manager. “Ultimately, we felt that Andy showed the cohesion, the vision and the foresight to take advantage of this 3-year opportunity. The quality of his craftsmanship and the materials he utilizes, coupled with the way in which he has worked to successfully elevate his overall brand aesthetic, made us feel confident that he will rise to the occasion. Additionally, we feel his line as a whole will appeal to a wide cross-section of retailers; we’re really excited to see how his business and his collections continue to grow over the coming years!"
The opportunity to exhibit in COUTURE’s Design Atelier is limited to 28 brands, with only a handful of locations opening up each year. Design Atelier is located in the hallway between the show’s two main ballrooms, Lafite and Latour, and each brand accepted is allowed to exhibit in the space for a maximum of 3 years before being encouraged to move into a salon in one of the main ballrooms. The hope of COUTURE Show Management is that this section of the show fosters the organic development of their Design Atelier brand’s businesses.
ANDY LIF Jewelry represents an expansive collection of color intensive, plique-à-jour, gemstone and 18 karat Italian gold jewelry and currently includes a curated array of earrings, pendants and rings, in multiple, cohesive color stories. With an emphasis on exquisitely cut gemstones, impeccable craftsmanship and a transcendental spectrum of colors, the collection is the culmination of years of studying under master craftsmen, perfecting his skills on the bench and absorbing inspiration.
