New Initiatives and Robust Marketing Campaign Establish LVCC as Destination VenueAGTA is pleased to announce several initiatives that will help establish their new home at the Las Vegas Convention Center as a destination venue during Las Vegas Market Week. With their move in 2019 to the new location, AGTA GemFair™ Las Vegas is delighted to introduce several initiatives designed to drive traffic to the show, enhance both exhibitor and attendee experiences, and create a seamless shopping environment.
“We are very excited about the upcoming AGTA GemFair™ Las Vegas,” enthused Kristina Mason from Mason-Kay, Inc. “We feel this beautiful new location will provide our customers with much easier and pleasing access to us and our product. AGTA has made great strides to bring attention and customers to this show by providing a myriad of wonderful perks and opportunities.”
In addition to offering free Uber rides to and from the LVCC throughout the show through unique codes that will be emailed to attendees and prospective attendees daily, the show is also offering multiple opportunities to win thousands of dollars in credit to spend with AGTA GemFair™ exhibitors. Additionally, several amenities are being introduced, including chair massages, rest and recharge bars, food carts and a cyber lounge. In order to help facilitate some of the logistics of the buying/selling experience, the show is also offering FedEx services.
“We have been listening closely to requests from our AGTA members, as well as our loyal clients who have been attending our Las Vegas show faithfully for the past 30 plus years,” explains Douglas K. Hucker, CEO of AGTA. “All of the new strategies we are implementing are in direct response to conversations we’ve had within our community, and are intended to create an incredible buying and selling environment for both exhibitors and attendees. Additionally, we’re confident that The Collective, which encompasses our co-location with the Las Vegas Antique Jewelry and Watch Show and PREMIER, will establish the LVCC as a one-stop-shop for those attending Market Week.”
Following an expansive photo shoot in Chicago last month, AGTA is rolling out a wide-reaching marketing campaign which will be seen in a number of trade publications, as well as within direct mail to attendees. The Collective—which includes AGTA GemFair™ Las Vegas, Las Vegas Antique Jewelry and Watch Show and PREMIER—is being held at the Las Vegas Convention Center May 30th to June 3rd.
About The American Gem Trade Association
The American Gem Trade Association is a not-for-profit Association serving the natural colored gemstone and cultured pearl industry since 1981. The AGTA serves the industry as "The Authority in Color" and has its headquarter office in Dallas, Texas. Since it’s inception in 1981, AGTA’s Membership has grown to over 1,200 Members in the United States and Canada. AGTA Members agree to the disclosure of gemstone enhancements on all commercial documents and to abide by the Association’s Code of Ethics and Principles of Fair Business Practices. Annual affirmation of the Code of Ethics, and enforcement by the AGTA, holds an AGTA Member to a stricter disclosure policy than required by the Federal Trade Commission. For more information please visit www.agta.org.
