Established and coveted Turkish fine jewelry brand, OWN YOUR STORY announced its launch in specialty retailers across the US, Canada, UK for Spring 2019. The intricate, luxury jewelry brand is built upon the aesthetic vision of a design team with many years of experience in creating accessory collections for top retailers with a keen sense for translating fashion-inspired trends into timeless jewelry.
OWN YOUR STORY now brings its 3 generations of high-level hand craftsmanship and unparalleled experience with gold and diamonds to these new markets for the first time ever. Boasting a mélange of desirable pieces, OWN YOUR STORY brings to life a sophisticated, strong and elegant appeal through 14K gold and gemstones, focused primarily on white, champagne, cognac and
black diamonds. Describing a woman much the same way, the brand looks to the feminine form for inspiration and creates jewelry as unique and distinct as she.
The current collection is made up of seven groups, which offers a range of delicate pieces, in a variety of themes:
* The Cosmos is bursting with a celestial splendor which manifests itself through dazzling gold and diamonds.
* Linear focuses on elegant, clean lines and subtlety.
* Geometry is third with its juxtaposition styles, allowing the wearer to see things in a different way.
* Flow works with 14K gold and manipulates it into curved and softer, overlapping edges, giving off a more fluid approach to jewelry.
* Neo Pearl brings to the forefront one of nature’s miracles, meshing modern, bold design with precious pearls.
* Nature contains elements of leaves, butterflies and Mother Earth’s magic
* Day to Night is a transitional, day to play range with gold and dramatic diamonds readying you for whatever your day or evening may hold.
The brother and sister duo, Tina Farhat and Yomi Azar, present the family-owned business to the market with a fresh-feeling of authenticity to the fine jewelry world. The jewelry is designed strategically with an affordable luxury price point in mind – bridging the markets of fine jewelry and a must-have accessory to compliment fashionable ready to wear. NYC-based Creative Director, Tina Farhat comments:
“There is no force more powerful than a woman who recognizes her own potential. A woman truly comes into her own when she realizes and celebrates her dazzling ability to lead, to inspire and to create the future. We design our jewelry to replicate that sense of coming into oneself – this is jewelry that is personal, that a woman wears as a reminder of her own value in this world.”
“We’re thrilled to introduce our family’s passion for jewelry to the American market – it feels right to share my own story and encourage other women to do the same.”
“We’re thrilled to introduce our family’s passion for jewelry to the American market – it feels right to share my own story and encourage other women to do the same.”
OWN Your Story will be available to buy at select retailers such as Bloomingdales (in stores and online), Leeds and Son, Laviano, Panowicz, Little Treasury, Aha Life, William Barthman and Gary Michael’s. Median prices range between $500-$2500 USD. The brand uses recycled gold where possible and all diamonds are conflict-free.