Tim Williams, founder of H. Tim Williams Jewelers, the East San Diego-based jewelry store, has been greeting customers with beautiful, creative, and prestigious jewelry for over forty years. With a built-in customer base in San Diego, the team decided to expand to the digital world and offer their one-of-a-kind jewelry online. Based on customer feedback and the desire to expand their customer base, going on-line was the way to fulfill both reasons.
“Our customer base is very loyal. We have customers come to our store from near and far, sharing their most valued and timeless pieces, and stories with us. We wanted to offer our current client base and reach potential new clients more options and the ability to browse, shop, and see all we have to offer on-line. This has been very exciting for us and we’re honored to be growing into this new venture,” explained Robin Williams, Vice President of H. Tim Williams Jewelers.
The history of the store started in 1974 when Tim joined his father’s jewelry business after his service in the US Marine Corps. Watching the craftsmanship and the patience of his father, Tim took on the trade quite fondly and quickly. In 1988 Tim met his wife, Robin. They married and teamed up to open an elegant brick and mortar store, welcoming their customers to a variety of beautiful and unique designs, gemstones, and superb old-world craftsmanship all presented in a warm and personable atmosphere.
As a family-owned business, the Williams hand pick gemstones and create unique designs to fit their customer's desires. This process allows customers to have fine jewelry they want and as important, to have jewelry that is meant to be passed onto future generations.
To launch their on-line product, the Williams carefully researched the project and put their trust into the hands of people they know and trust, the JKO Agency. They then engaged the services of website designers who were familiar with the jewelry business. Three Feathers Design accepted the design challenge and launched the website April 10, 2019.
The Williams expected to see their business increase by 10% to 15% year over year. They recognize these numbers are ambitious, but already they are seeing this type of growth happen.
H. Tim Williams Jewelry also specialize in redesigning heirloom jewelry as well as provide expert jewelry repair. The Williams believe each piece of jewelry tells a story, whether you’re ready to buy, repair, and/or add-on, H Tim Williams Jewelers offers exceptional service, designs, creations, and quality products.
