Frederick Goldman, Inc., a leading manufacturer of wedding rings, bridal and men’s jewelry, will begin hosting Virtual Sales calls for their independent jewelry store accounts.
The virtual sales calls will be rolled out in June throughout the U.S. This new way of selling will be valuable for both the account, as well as FGI’s team of field sales representatives. For buyers and store owners it decreases the number of sales reps physically visiting their stores and is all done completely contactless. It also provides an efficient way of reviewing new products and allows for more interactions with the sales rep and home office team throughout the year. For the FGI sales reps this new form of selling reduces the amount of travel time out in the field, gives them the opportunity to interact more often with their accounts, allows them to work with accounts that were geographically hard to reach and lets them to spend more time pre-planning for a sales call to ensure the account is presented with the best product for their store.
The virtual sales calls will take place using Zoom and other conference call platforms. The account will receive an email inviting them to participate in the Virtual Sales call, select a date/time that works for them through a scheduling app, and receive a link to a digital flipbook highlighting the new products and programs that will be presented on the call. The sales rep will then utilize FGI’s new B2B site (also launching in June) to walk the account through the individual products and packages. As part of the new B2B platform, the sales rep will be able to build wish-lists for the account and easy access to marketing support materials.
Other features offered as part of the Virtual Sales call will be video clips from FGI’s Merchandising team providing their own insights into key products, trends and brand stories. Each rep will also be outfitted with a high-res webcam & lighting equipment which will also allow them to show live close-up shots of the individual products while on the call.
“As we adjust our way of doing business, we must reimagine what the sales process will entail for our accounts, as well as our field sales representatives. We believe the process of Virtual Selling will be a win-win for all involved and will not be a short-term solution for the next few months, but for the foreseeable future. The process of Virtual Selling will move our sales reps into more of a consultative role with their retail partners and offer a more robust selling approach. With the introduction of our new B2B site and Virtual Sales calls, we are well-positioned to provide best-in-class service to our accounts,” said Jonathan Goldman, CEO of Frederick Goldman, Inc.
For more information please contact Natalie Engravido at [email protected].
