The Royal Chain Heroes is a non-profit Corporate Social Responsibility initiative, developed by Royal Chain and the brand Phillip Gavriel, directed primarily at local communities around the nation. Royal Chain is partnering with their vast network of retailers to collect stories about ordinary people who have done something extraordinary to help their community. The stories of great things being accomplished give us hope and inspire us to make a change.
Any certified retail store is eligible to nominate heroes from their local community. Every month four winners will be selected and awarded with a special piece of jewelry by Phillip Gavriel/Royal Chain. The stories will be shared on a dedicated website royalchainheroes.org, as well as on social media.
“Over the last few months, we have heard the inspiring stories of people who have made a difference across the country, but there are so many more who will never get that national recognition they deserve. With this initiative we can fortify the bond between jewelry stores and their local communities that will continue to share life’s most precious milestones together”, says Phillip Gabriel Maroof, Vice President of Royal Chain.
“Not all heroes wear capes, but some can wear jewelry.”
For more information on the campaign, please visit: royalchainheroes.org.
About Royal Chain Group
Royal Chain is the industry’s premium supplier of gold jewelry. Founded in 1978, the company has 42 years of excellence and the continued success of being a third-generation family-owned and operated conglomerate. The company’s portfolio includes karat gold, silver, chain, finished jewelry, alternative metal jewelry, and the nationally recognized brand Phillip Gavriel®. The company is and always has been located in the heart of New York City’s Diamond District. Royal Chain is a member of the Responsible Jewellery Council. For more information, please visit www.royalchain.com.
