Charles & Colvard, Ltd. (Nasdaq: CTHR), the original and leading worldwide source of created moissanite, today announced its strategic partnership with Flont, a pioneer in borrowed jewelry, allowing access to high-end designer jewelry through monthly memberships and 4-day jewelry rentals. This "jewelry as a service" concept allows members to regularly refresh their jewelry box, while mixing and matching for any occasion in their life - from work to weddings.
“Jewelry sharing promotes sustainability and brand awareness, giving consumers an easier path to develop an appreciation for fine, quality jewelry,” said Cormac Kinney, founder and CEO of Flont. “We’re thrilled to introduce our customers to Charles & Colvard and give them the opportunity to experience the brilliance of moissanite for themselves.”
Founded in 2017, Flont is a leader in fine jewelry rental that has been featured in various business, fashion and industry publications including Entrepreneur, Bustle, The Business of Fashion, Forbes and Vogue. With three monthly subscription options, customers can borrow jewels for any occasion valued up to $2,500 with Flont Demi, up to $8,000 through Flont Fine and up to $300,000 with Flont Privé. Additionally, Flont members receive exclusive access to private sales and special pricing, should a customer decide to keep a piece of borrowed jewelry.
“With Flont’s monthly memberships and jewelry rental service, and the world’s most brilliant gem from Charles & Colvard, we are perfectly partnered to give consumers a way to touch, feel and see the beauty of moissanite for themselves,” said Charles & Colvard President and CEO, Suzanne Miglucci. “This model builds great brand awareness and loyalty for luxury and designer jewelry that anyone can obtain for job interviews and weddings to red carpet events and runways.”
Charles & Colvard believes in using business as a force for good and continually works to find ways to support causes that resonate with customers, including reducing environmental impacts. Flont promotes sustainability through jewelry sharing and the use of recycled materials in both jewelry pieces and packaging, as well as fair trade for artisan designers with unique financing.
In addition to Flont, the Company has launched several other new co-promotional partnerships that provide access to an expanded range of target customers. In order to engage the consumer where they socialize and shop, Charles & Colvard has recently formed relationships with companies including Leading Points Corporation, She Should Run, Fond and Cartera. These organizations were strategically identified as important to the Company’s audience after extensive buyer persona research and development. Charles & Colvard is proud to work with these dynamic sites and brands to provide unique product selections and value to their networks.
Additional New Partnerships
Leading Points Corporation provides programs for retailers to show appreciation and give back to over 30 million active and retired military personnel. Through the Brilliant Service program,
Charles & Colvard honors their service and sacrifice with a special discount for all members of the U.S. Armed Forces, veterans and military families.
She Should Run is a non-partisan organization whose mission is to expand the talent pool of women running for office, with a goal of readying 250,000 women to run by 2030. Through a hand-selected assortment of personalized and fashion items that reflect individuality, Charles & Colvard donates 10 percent of the net proceeds from the sales of these products to She Should Run so they can reach, educate, and empower even more women.
Fond is an employee recognition platform for rewarding achievements and milestones. Select Charles & Colvard products will be made available to employees for purchase through the premium discount program.
Cartera Commerce partners with leading companies who offer their customers loyalty programs, such as airlines and banks. They then give their customers a chance to earn even more of the miles, points, or cash-back they want by shopping with over 900 online stores they know and love, including Charles & Colvard.
