Silver Promotion Service to Sponsor Silver Focused Event
NEW YORK, NY (September 26, 2011)-- The Silver Institute: Silver Promotion Service (SPS) will be a sponsor of the LOOT 2011: MAD About Jewelry selling exhibition presented by the Museum of Arts and Design (MAD) from October 11-14. The event is a curated sale of one-of-a-kind jewelry from more than fifty of the world’s most innovative jewelers, selected for their originality, range of materials, and expert craftsmanship. This year nearly half of the invited artists work with silver either as their primary element or as a component with other materials.
The jewelers working in silver will be distinguished by the SilverMark signage in their display cases. Among the dozens of artists working in silver are the legendary Robert Lee Morris, also honorary Chair of LOOT; Milan-based Giorgio Vigna, Alba Polenghi Lisca and Rossella Tornquist ; Japanese metalsmith Asagi Maeda; Elaine Cox from England; and New Yorkers Emanuela Duca, Anna Ruth Henriques and Giuliana Michelotti.
Now, in its 11th year, LOOT: MAD about Jewelry has earned the reputation of being the ultimate pop-up shop for contemporary art and studio jewelry by both artists and collectors alike; it affords the public the rare opportunity to acquire pieces directly from some of the most innovative jewelry artists in the world, most of whom will be at the Museum for the four-day event. Proceeds from the event benefit both the jewelry collections gallery and educational programs at MAD. LOOT’s recent growing success has positioned the show to become New York’s premier opportunity to view what is new, creative and exciting in the world of studio jewelry.
MAD was the first American art museum to establish a permanent gallery dedicated to the display of both temporary jewelry exhibits and its own contemporary and modern jewelry collection, which it began assembling soon after its founding in 1956. The Museum has made a curatorial commitment to art jewelry as part of its mission to explore the blur zone between art, design, and craft.
The Silver Promotion Service is a marketing initiative introduced in 2008 by the Washington, D.C. based Silver Institute. Its objective is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.
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Contact: Isabel Cajulis
(212) 935-6000
[email protected]
www.savorsilver.com
