Editor's Note: The following is a response to The Retail Jeweler's editorial in the Mar/Apr issue. The Retail Jeweler appreciates it's readers responses. Read the original editorial here.
From Rich Weisenfeld
Great article in The Retail Jeweler (Mar/Apr 2018). I agree with your statement! Too many insignificant “Brands” barely making a profit, but thinking they are the next David Yurman. Just not happening. My daughter sells her line on the Internet, but protects her retail accounts by giving them exclusivity in their town and doing free trunk shows on location. One of her stores handed over ALL the proceeds to her and thanked her for bringing in new customers!
