Fine jewelry designer, Gabriel & Co., has been utilizing the power of social media to spread the word about their charitable initiative, the 91>19 Bracelet ($91), which donates 100% of proceeds to Jewelers for Children, a nonprofit dedicated to helping children who are victim of catastrophic illness or life-threatening abuse and neglect especially during COVID-19.
Through the support of celebrities such as Vanessa Hudgens, Camilla Belle, Emmanuelle Chriqui, Alexa PenaVega, and Abbie Cornish along with influencers like Dani Song and Katrina Bowden, their combined efforts have driven over 50M impressions on Instagram and helped raise $77,000 of the brand’s $91,000 goal since the launch in April. We are looking to these influencers and more to spread the word and give a last final push to reach the brand’s goal of donating a total of $91,000K to Jewelers For Children.
About Jewelers for Children
Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since its inception, JFC has donated more than $53 million to programs benefiting children whose lives have been affected by illness, abuse or neglect through our charity partners St. Jude Children’s Research Hospital®, the Elizabeth Glaser Pediatric AIDS Foundation, Make-A-Wish® America, and the National CASA Association. JFC also provides support to Make-A-Wish® International, and the Santa-America Fund. This nationwide success is due to the continuing generosity of jewelry trade organizations, jewelry and watch manufacturing companies, jewelry retail stores, individual jewelry professionals and jewelry consumers. For more information, please visit www.jewelersforchildren.org.
