The showroom opened in China’s jewelry manufacturing hub - ShenzhenPlatinum Guild International (PGI) has opened the doors to its first showroom in Shenzhen, China, to showcase cutting-edge design trends. The state-of-the-art showroom is part of a comprehensive strategy to accelerate the manufacturing and distribution of new generation platinum jewelry designs targeting China’s younger consumers who are redefining tastes and trends in the world’s largest platinum jewelry market.
“Research has shown that the number one barrier to acquiring platinum jewelry in recent years has been the lack of appealing designs, so PGI has worked closely with key industry manufacturers and retailers to fast forward the adoption of new designs. This showroom will showcase the abundance of new designs now available, together with innovative ways to merchandise and brand collections for today’s discriminating consumers,” says Huw Daniel, CEO of PGI.
PGI develops the platinum jewelry market globally by providing consumer intelligence, new product development, sales and marketing services for its various industry partners. The recent establishment of the Platinum Jewelry Advisory Council in August 2019, and the opening of the PGI showroom mark an increasing level of collaboration with leading industry partners, to accelerate the transformation of platinum jewelry in China's fast-changing jewelry market.
“The opening of a showroom in Shenzhen provides a stronger presence for platinum jewelry in the traditionally gold intensive jewelry manufacturing hub of China, and will further showcase the platinum jewelry industry’s advanced craftsmanship and cutting-edge designs to expand the business potential of China,” adds Ms. Pui Poon, Managing Director of PGI China.
The PGI showroom includes premium display cabinets and windows which will be refreshed monthly to showcase industry partners’ new and distinctive platinum jewelry collections in a welcoming environment that caters to the modern aesthetic of younger consumers. It is decorated in an elegant blue colour scheme aligned with the metal’s qualities of purity, rarity, elegance and sophistication, and is equipped with various multi-media facilities to display new jewelry products in a modern and multi-dimensional format.
About Platinum Guild International
Founded in 1975, Platinum Guild International (PGI) is the world’s leading authority on the platinum jewelry industry and is dedicated to creating, expanding and strengthening consumer and trade markets for platinum jewelry. PGI has specialist teams dedicated to raising awareness of platinum jewelry, developing demand for platinum jewelry through consumer and trade facing programs in the four key jewelry markets of China, India, Japan and USA. For more information, please visit www.platinumguild.com.
