Royal Chain has released its much-anticipated Gold Book for the 2019 holiday season. While the catalog was previewed at a number of tradeshows this year, Royal Chain’s retail partners will receive their store copy this week.The Gold Book comes as a new concept from the 41-year-old gold house, which is famous for their annual catalogs. The company used last year’s 40th Anniversary Collection Catalog as a basis when curating this new concept. That 2018 release was a huge hit in the retail community.
The Gold Book features a diverse collection of gold focused designs, from classic to innovative. The collection features pieces that have been resurrected from the archives of the 80’s and 90’s as well as new designs never before seen. Royal Chain Vice President of design and marketing, Phillip Gabriel Maroof, says the new release “highlights our ability to understand gold unlike any other company in the marketplace today, and our continuing innovation in the sector. With gold demand higher than we’ve seen in many years, the timing couldn’t be more perfect.”
The Gold Book uses a very current and more genuine approach to gold as a fashion accessory, and frequently makes reference to what is happening in fashion and on the streets as the new way retailers should approach their gold customer.
While the company continues to monitor the rising price of gold, it has not had any impact on sales. On the contrary, the company believes consumers are more conscious about the intrinsic value which adds to the overall allure of the metal.
The Gold Book will arrive at Royal Chain’s existing customers’ stores this week. Retailers who are not on the mailing list wishing to receive a copy should email [email protected].
About Royal Chain Group
Royal Chain is the industry’s premium supplier of gold jewelry. Founded in 1978, the company has 40 years of excellence and the continued success of being a third-generation family-owned and operated conglomerate. The company’s portfolio includes karat gold, silver, chain, finished jewelry, alternative metal jewelry, and the nationally recognized brand Phillip Gavriel®. The company is and always has been located in the heart of New York City’s Diamond District. Royal Chain is a member of the Responsible Jewellery Council. For more information, please visit www.royalchain.com.
