AGS Laboratories transformed its interactive online platform Only My Diamond® (OMD). The new upgrade focuses on delivering retail jewelers an enhanced tool to present diamonds at the sales counter.
One of the most notable developments is an edition devoted to the Chinese market. The Chinese version features fully-translated copy and social media sharing options via Weibo, WeChat, and QQ.
“We are excited to deliver OMD to the Chinese market, and look forward to future developments,” said Jason Quick, Executive Director of AGS Laboratories. “This interactive and consumer-friendly platform allows our clients to deliver their own brand messaging and content including videos in conjunction with information from AGS Laboratories on the diamond’s attributes. It is important to have virtual diamond viewing tools for our retailers to showcase diamonds to their customers.”
Other improvements to this visual and dynamic platform include faster performance, the ability to integrate with other websites, and to allow third-party trading platforms and inventory management systems to access content.
“The primary objective of the upgrade is to create solutions that meet the changing needs of today’s retailers and consumers. We have responded to client demand for a tailored solution that allows retailers to demonstrate the performance of a diamond in a virtual platform with the power of the AGS Laboratories light performance and grading details,” said Justin Moore, Director of Technology at AGS Laboratories.
AGS Laboratories plans to launch additional enhancements to OMD throughout 2021 as part of a larger overall technology initiative. To learn more, visit agslab.com.
About the American Gem Society
The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research. The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole. AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science. For more information, please visit www.americangemsociety.org.
