The format for the August, 2017 education program, sponsored by Stuller, Inc., Synchrony Financial and the Diamond Council of America, incorporates a wide array of topics important to the independent jeweler, including seminars on sales and marketing, store operations, industry trends, customer retention and demonstrations of the latest shop equipment.
The Pre-Show Conference begins on Friday, August 11 with professor and best-selling author Jonah Berger and his presentation via Skype, “Contagious!, Why Things Catch On,” followed by workshops based on bestselling author Daniel Pink’s book, “To Sell is Human.” These two part workshops will give attendees a fresh look at their marketing and sales strategies.
On Saturday, the AJS U Education schedule opens with “The Diamond Power Panel,” hosted by Diamond Council of America president Terry Chandler, who is joined by an expert panel including Ronnie VanderLinden, President and CFO of DMI, Stanley Zale, VP of Diamonds, Stuller, Inc., Donnie Thompson, owner of Windsor Jewelers, and James Dimick, Director of Business Development for AGS Labs.
A full-day of education continues on Sunday, August 13, beginning with body language specialist Patti Wood, and closes out with Kyle Nichols and Billy Mitchell presentation of “Inbound Marketing for Jewelry Retailers.” Mitchell looks forward to sharing his knowledge with AJS attendees and says, “As Jewelry Retail Success becomes increasingly challenging, there are also new opportunities to thrive. A balanced marketing strategy that supports your business in store and online is what this session is all about. We will discuss the tools and the techniques to increase store traffic, online engagement, customer loyalty, and referrals.”
Highlights of the enhanced AJS U education program include:
• Pre-show Conference on Friday, August 11, featuring sessions on selling, marketing, and estate and antique jewelry, as well as presentations on email and social media strategies
• A first-ever two hour presentation by Stuller experts sharing information based on the Stuller, Inc. Bridge conference. The Bridge conference content in specifically designed for jewelry store owners who want to be the jewelers of tomorrow
• Show floor-based Learning Lab sessions that provide easy access to expert information on marketing, sales, business strategy and bench jeweler/shop topics
To register for the Fall Atlanta Jewelry Show and to learn more about the complete AJS U Education program, please visit www.atlantajewelryshow.com
