ALTR Created Diamonds has infused new energy into the appeal of diamonds with the proposition - a superior stone in a superior size - is hard to resist. The result is an opportunity to capture the imagination of the modern consumer like never before. As the only created diamond brand launched by a century old mined diamond house (Riam Group), ALTR Created Diamonds has announced the launch of its latest brand campaign, Shine Brighter, which was unveiled for the first time at the Hong Kong Jewellery and Gem Fair this past September.ALTR Created Diamonds’ latest campaign aligns with the brand’s mission to bring back the desire for diamonds with created diamonds that shine brighter, just like their wearers. ALTR’s new jewelry is an ode to the beautiful woman who shines as fiercely as ALTR Created Diamonds and is a celebration of the greatest promise of love. The brand teamed up with the renowned fine art wedding photographer Jose Villa to capture their new campaign and bring it to life in a convincing way.
“We are thrilled to reveal our new brand campaign ‘Shine Brighter,’” stated Amish Shah, President of R.A. Riam Group. “Fine jewelry, along with a consumer story that is located in the now, further amplifies the impact of the stone. Our new campaign pays homage to today’s modern woman – We want to add to her shine with a created diamond that sparkles as fiercely as she.”
Renowned fine art wedding photographer Jose Villa commented, “My experience in shooting real weddings enabled me bring authenticity to the campaign as well as to bring ‘Shine Brighter’ to life in an honest and convincing way.”
Founded by Amish Shah, a third-generation diamond manufacturer with prodigious foresight in anticipating new opportunities within the established industry, ALTR Created Diamonds is a brand forged out of technology to amplify code of diamonds with greater size, brilliance and impact. Employing proprietary technology to replicate the conditions whereby diamonds form in nature, ALTR creates bigger, more brilliant certified Type IIA lab grown diamonds, identical in chemical, optical, and physical composition to the finest mined diamonds in the world. Every ALTR created diamond carries undiminished value and authenticity with certifications from Gem Certification and Assurance Lab (GCAL).
Because ALTR is vertically aligned, it is the only created diamond house with the supporting infrastructure not only to grow, cut and polish its own supply of Type IIA created diamonds, but also design, manufacture and distribute fine created diamond jewelry. As part of its commitment to supply chain transparency and integrity, ALTR is also the only created diamond house with documented ethical and legal compliance at every stage of the process.
For more information on the ALTR Created Diamonds, please visit WWW.ALTR.NYC
