To help retail jewelers better understand, connect with, and appeal to female consumers, The Plumb Club recently hosted its highest attended webinar to date. Titled “Understanding Women: Effective Marketing & Sales Strategies to Reach Today’s Savvy Female Consumers,” this 45-minute presentation features: Stephanie Holland, co-owner of Holland + Holland advertising, as well as the author and founder of She-conomy, and retail marketing consultant Andrea Hill of the Chicago-based Hill Management Group (which includes the Werx Brands), and was the former CEO of Rio Grande Jewelry Supply among others.
Spending more than $20 trillion worldwide, $7 trillion in the United States alone, no one can deny that women are powerful consumers, particularly of high-end items such as jewelry. However, jewelry stores are still designed around men and how they buy jewelry for women.
What motivates a woman to buy jewelry for herself? According to many studies, the top reasons are: to get what she wants, to reward herself, to commemorate a memory, and ‘just because’.
In this webinar, The Plumb Club panelists explore these topics and more, providing immediate and actionable steps jewelers can take to effectively communicate with, and entice the modern, self-purchasing woman to buy more fine jewelry.
Additionally, an article that details the main topics of the webinar is available at The Plumb Club website resource section here: www.plumbclub.com/resources/capitalizing-on-the-power-of-women/.
So, what DO women want and, more importantly, how can you give it them? Watch The Plumb Club’s latest webinar and find out here: www.plumbclub.com/resources/webinar-understanding-women.
About The Plumb Club
Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry's leading supplier organizations. The Plumb Club is a unique coalition of leading and important suppliers spanning all facets of the jewelry, diamond and watch industries. The Plumb Club is an organization of suppliers whose purpose is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club is a responsible supply side organization recognized for leadership, adding value, and positively impacting the jewelry industry. For more information, please visit www.plumbclub.com.
