Quarantine has proven a highly productive time for Platinum Born, the platinum-focused jewelry brand exclusively distributed by Suna Bros. in North America. In addition to launching a freshly updated website, Platinum Born has introduced four new necklaces, which can be worn alone or together, to create the perfect #layeredjewelry look, seen trending on social media.
Originally slated to make their debut at Couture, the new pieces range in style from a close-to-the-clavicle choker, to a longer and layerable look. All four necklaces have been curated by celebrity stylist and Platinum Born brand ambassador, Micaela Erlanger, as part of the brand’s ‘Micaela Selects’.
“I chose these specific Platinum Born necklace designs because they are fashion-forward yet also timeless and versatile,” shared Ms. Erlanger. “You can wear an individual necklace daily when working from home or if you return to a more casual office environment. However, you can also layer these platinum pieces to create more of a statement look, for example if you are celebrating a special occasion such as a wedding.”
In response to Covid-19-fueled increase in online shopping, Platinum Born wanted to meet the needs of its consumers and provide an alternative shopping solution. As a result, their site has been redesigned to make browsing for the perfect new addition to one’s jewelry collection seamless. Clear navigation, an optimized search field and newly incorporated video are just a few of the features that will ensure an increase in user engagement. From galleries sorted by product type, to styled selects from Ms. Erlanger, the new website delivers a highly user-friendly experience.
Platinum Born can be found at select fine jewelers across the United States, as well as online, with retail prices ranging from $600 to $7,000.
The latest additions to Platinum Born will quickly become a wearer’s favorite go-to piece and can be viewed at: platinumborn.com/product-category/micaelas-style-selects.
[Pictured: The Latest from Platinum Born: Aurora, Halo Choker, Sunrise Bar and Strata Necklaces]
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