January Podcasts Help Retailers Leverage and Capitalize on Manufacturer Assets
As we enter 2021, The Plumb Club podcasts for January focus on broadening the collaborations between retailers and manufacturers, providing retailers with information, insights, and tips into how they can utilize their manufacturer relationships to leverage and capitalize on each other’s strengths, assets and ongoing initiatives to be more productive and profitable. Here is the January learning line-up.
Capitalizing on Branded Content to Drive Engagement: Jordan Peck and Sara Strauss give expert tips on how a retailer can build a promotional, advertising and social media calendar by capitalizing on initiatives that manufacturers are involved in and materials that brands can provide. Jordan Peck is the COO and Sara Strauss is the director of marketing for Brevani/Color Merchants, a leading supplier of diamond and gemstone jewelry founded in 1987.
Creating Power Partnerships Between Retailers and Manufacturers: Dov Tannenbaum outlines “Power Partnerships”, a deepened and broadened collaboration between retailers and their manufacturing partners, yielding growth in revenue and profit. He takes you through the principles and best practices in creating these partnerships, outlining what retailer and manufacturer winners do differently to outperform in their category. Dov Tannenbaum is a principal in Leo Schachter Diamonds, a leading supplier of America’s major retail jewelry chains.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas.
The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab: plumbclub.com/resources.
About The Plumb Club
Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry's leading supplier organizations. The Plumb Club is a unique coalition of leading and important suppliers spanning all facets of the jewelry, diamond and watch industries. The Plumb Club is an organization of suppliers whose purpose is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club is a responsible supply side organization recognized for leadership, adding value, and positively impacting the jewelry industry. For more information, please visit www.plumbclub.com.
