“As the Chief Operating Officer,” explains Eric Lux, Vice President, Rembrandt Charms, “Michael’s focus will be on providing exceptional business service to our retailers, while continuing to move the brand forward, in Rembrandt Charms’ commitment to being a leader in the charm industry. As the demand for the classic charm bracelet continues to increase, Michael’s main objectives will be to oversee day to day operations and strategic planning.”
Michael was not the only outstanding candidate that Rembrandt Charms hired for their executive team. In November, 2016, the company appointed Kimberly (Kim) Burzynski as their Sales and Marketing Manager. Kim comes with experience in retail, having spent the last eight years at New Era Cap, Inc. where she was instrumental in supporting key accounts, building relationships with customers and stakeholders, while providing top-rated marketing.
Rembrandt Charms believes that the increase in demand is related to the shift in the market place with thousands of retail jewelers transitioning their customers back into classic charm bracelets. “In 2016 over 1,000 retail jewelers in North America parted ways with glass bead programs. Charms on the other hand have always been a consistent seller, dating back as far as 600 B.C. This holds true today, customers want affordable jewelry that they can collect, personalize, and that a holds special meaning. We are experiencing a dramatic increase from recent years as new and existing customers are investing in a Rembrandt Charm Business Building Charm Program, or refreshing their existing charm program” states Eric Lux.
In 2016, Rembrandt Charms created an in-house Merchandising Team that works hand in hand with the account representatives to identify opportunities to refresh and strengthen existing charm programs. “Each customer that we have served through this approach has continued to increase their sales since the date we partnered with them on their charm program,” states Kim Burzynski.
About Rembrandt Charms
For over 45-years Rembrandt Charms (RembrandtCharms.com) has been hand-crafting charms and charm bracelets in North America, offering the world’s largest charm collection in silver and gold. The name stands for sentimental, timeless gifts at the highest quality. Rembrandt Charms is a family owned company headquartered in Buffalo, NY and products are sold throughout North America. Precious charms for precious memories. For more information please call Rembrandt Charms 1-800-828-7840.
