Jewelers of America and the GEM Awards Committee have announced that TIFFANY & CO. will receive the GEM Award for Marketing & Communications at the 17th annual GEM Awards on Friday, January 11, 2019, at Cipriani 42nd Street in New York City.
The GEM Awards gala honors the outstanding achievements of individuals or companies whose work raises the visibility and status of fine jewelry and watches. TIFFANY & CO. will receive the 2019 GEM Award for Marketing & Communications for their innovative consumer strategy across print, broadcast, digital, social, events and integrations.
“TIFFANY & CO. has been a leader in the marketing field for decades. This past year, they have outdone even themselves with a brilliant campaign that was fresh, focused and fearless,” says JA President & CEO David J. Bonaparte. “We are thrilled to present TIFFANY & CO. with the 2019 GEM Award for Marketing & Communications.”
In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.
TIFFANY & CO. believes in pushing boundaries and takes things a little further than most would dare. In 2018, TIFFANY & CO. unveiled its “Believe in Dreams” campaign and debuted its newest Tiffany Paper Flowers™ fine jewelry collection. Inspired by New York’s creative energy, the campaign features an unexpected combination of talent further pushing the boundaries of innovation, celebrating a new generation of everyday luxury.
Tiffany & Co. will be honored alongside GEM Award for Lifetime Achievement recipient Stewart Wicht. Winners will also be revealed live in the categories of
Jewelry Design, Media Excellence and Retail Excellence. For details on GEM Awards, to purchase tickets or sponsorships or place an ad in the GEM Awards Journal, visit www.jewelers.org/gemawards.
About Jewelers of America
Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace. Jewelers of America's primary purpose is to improve consumer confidence in the jewelry industry through its leadership in public, government and industry affairs; by advocating professionalism, including high ethical, social and environmental standards; and by facilitating members' access to education. For more information, please visit www.jewelers.org.
