Greg Der Calousdian, VP of Design, created a new look to join the company’s signature 14k gold floral beaded petal design. The Nuvo look has clean and minimalistic lines that that will appeal to a more contemporary woman. According to Greg, Nuvo the new collection is: “For the woman who is looking for something polished, smooth, and understated.”
The new design element is on rings, bracelets and earrings and can be seen in the Buckle, Le Cercle, Cross, Diamond Line, Halo, and Pavé Bangle Collections, with more collections soon to be added.
Despite this new design being a departure from the classic Vahan look, it still makes use of the signature two-tone gold and silver metals. Nuvo also stays true to its classic look with the use of semi-precious and precious stones including Diamonds, Blue Topaz, London Blue Topaz, Rhodolite, Garnet, Black Onyx, Peridot, Chrome Diopside, and Citrine.
When asked what the reasoning was for the creation of Nuvo, Greg stated: “Vahan has had tremendous success with our ornate petal design. With Nuvo, I felt that it was time to appeal to a wider audience. Nuvo features a sleeker alternative, which is more tailored and contemporary. It offers a forward-looking style that I think women will love.”
The Nuvo look is available August 2017 and starts at $1,000. The line is available at various retailers throughout the U.S., Canada, and the Caribbean. A list of retailers can be found on the Vahan website at www.vahanjewelry.com.
