Royal Chain Group, the country's leading supplier of gold and precious metal jewelry has announced it has joined the Responsible Jewellery Council. The news of their membership comes at an especially significant time for the company—their 40th anniversary year.
Social responsibility is at the forefront of discussion in almost every business today. Today's consumer and retailer is feeling a duty to be aware of the business practices of the products and brands they present to their customers.
"This is an important milestone for us, reinforcing our dedication to the core values of trust, respect and transparency, and to ensure that our future generations will thrive" said Paul Maroof, founder and President of the company.
Maroof, who started the company in 1978 with his father, believes in investing in the future because his son, Phillip Gabriel Maroof, remains an integral part of the Royal Chain management today. As part of the younger generation of jewelers and designers out there, Phillip Maroof has expressed a great interest in this topic, as the company looks to attract younger consumers to their brands and to be pioneers in leading the effort for greater responsibility.
The Council for Responsible Jewellery Practices was formed in 2005 and later became known as the Responsible Jewellery Council (RJC) in 2008. Their mission is “To advance responsible ethical, social and environmental practices, which respect human rights, throughout the diamond, gold and platinum group metals jewelry supply chain, from mine to retail.” Vendors and retailers that wish to become a member must first apply and then go through a 6-step process, which culminates in the awarding of a certificate if approved. RJC members commit to and are independently audited against the RJC Code of Practices, which addresses human rights, labor rights, environmental impact, mining practices, product disclosure and many more important topics in the jewelry supply chain.
Royal Chain wholeheartedly embraces the mission of the RJC, and their new membership status demonstrates a continued effort to make sustainability a top corporate priority. Throughout the course of forty years, the company has been a supporter of socially responsible initiatives and charitable organizations such as Generation Rescue, Jewelers for Children, Baby2Baby and other sourcing initiatives.
