Study Finds 30% of Men Store the Ring in a Shoebox
A recent survey conducted by OnePoll on behalf of Jewelers Mutual, found it takes an average of two months for men to find the perfect ring before getting down on one knee. But more surprising, 30% of men sneak the ring into a shoebox to keep it safe between purchase and proposal.
A lot can happen between the ring purchase and the proposal day. Jewelers Mutual offers advice to help soon-to-be brides and grooms keep their rings safe from purchase to proposal (and happily ever after).
Who should insure the sparkler? Whomever has it in his/her possession first. Is a shoebox the best storage place? It’s not Jewelers Mutual’s first choice but suggests asking a trusted jeweler to hang onto it or renting a safe-deposit box instead.
There are more tips like these in Jewelers Mutual’s comprehensive Purchase to Proposal Guide, which is a valuable resource available for jewelers to share with their customers.
Jewelers may also share the infographic, video and guide through email or social channels as tools to build trust, engage their customers and enhance their relationships.
“Popping the question and finding that perfect ring to symbolize love are huge decisions. Deciding how to protect the ring should be equally important,” said Jessica VandenHouten, Jewelers Mutual brand communications manager. “Jewelry insurance allows consumers to pop the question without worry, knowing if things don’t go exactly as planned, they’re covered.”
For more information about other opportunities available to make your customers aware of Jewelers Mutual as an insurance option to consider, or to learn about our suite of programs available to you, please contact your agent or Jewelers Mutual at 800-336-5642, ext. 2118or [email protected]. To get the free guide, visit: www.jewelersmutual.com/your-guide-for-protecting-the-ring
About Jewelers Mutual Group
The Jewelers Mutual Group companies, which are dedicated solely to serving the jewelry industry in the United States and Canada, began in 1913 when a group of Wisconsin jewelers came together to meet their unique insurance needs. Today, the Group’s companies remain the trusted insurance advisor and loss-prevention expert for jewelry retailers large and small, wholesalers, manufacturers, custom designers, and appraisers — and for consumers who protect their personal jewelry and the special moments it represents. For more information, please visit www.jewelersmutual.com.
