Le Vian®, the legendary fine jeweler, announced the upcoming premiere of the first world class TV commercial Le Vian® has ever made for Independent Luxury Jewelry Retailers.“The Kiss will give our luxury independent jewelers a powerful tool to compete,” tells Eddie LeVian, designer and CEO of Le Vian Corp. The commercial features designs that are exclusive to the luxury independent retailers that tie into Le Vian®’s 2014 trend forecast including Chocolate Cravings™, Gladiator® Weaves™, Ocean Wave™ Gladiators®, Fiery Reds™, and Cush'n Pillow™.
The story of ‘The Kiss’, which was created by Le Vian® with an award winning team of television commercial veterans, is all about the emotions that bring a man and woman together. “It’s the interplay of the sexes and the deliciously decadent gift of a Le Vian Chocolate Diamond®” explains Eddie LeVian. “A woman wants to be loved and appreciated for her uniqueness. A man wants to be her hero. ‘The Kiss’ reveals how Le Vian Chocolate Diamonds® satisfies the desire for both.”
The TV commercial will launch in early November and run for 18 months in 200 U.S. and international markets concurrently with the exclusive 2013-2014 Le Vian Chocolatier® brochure. Luxury retailers who promote the commercial in their local market will also receive a behind the scenes video of the making of the commercial to air in store and on social media.
Le Vian® also announced the addition of “The Kiss” commercial actor and actress to its all-star line-up for its Red Carpet Revue Fashion Show and Fine Jewelry Forecast to be held on June 1, 2014 in Las Vegas. Both will model Le Vian®’s 2015 trends and mingle with Le Vian®'s independent luxury retailers at the after party.
About Le Vian®
The LeVian family history in fine jewelry spans centuries. The current LeVian generation has transformed the long running business into the fine jewelry House of Le Vian®, the fashion couture fine jeweler of choice. Chocolate Diamonds® is a worldwide registered trademark of Le Vian Corp. Le Vian® designs are loved and collected by a diverse clientele, from young couples buying first rings to fashionistas who pick Le Vian® for its fashion- forward looks to hundreds of celebrities including Jennifer Lopez, Katy Perry, Taylor Swift and more who have chosen Le Vian®’s hottest looks for Red Carpet appearances at awards shows, movie premieres and international events.
