New Look for Connoisseurs Connoisseurs Products Corporation has designed all-new packaging for its “Classic Red” line of jewelry cleaners. Launched in September, consumers will see packages with bolder graphics, easy-to-read label instructions, and photos which clearly differentiate their jewelry cleaners by jewelry type. “Our new “Classic Red” packaging demonstrates our commitment to consumers,” said Douglas Dorfman, President and CEO of Connoisseurs Corp. “With dramatic jewelry photos, our consumers can now readily see which cleaner is best for each jewelry type: gold, silver, pearls, etc. In this age of instant decision making and grab-and-go purchases, our new packaging will stand out online and on store shelves.” Consumer Favorites with a New Look The newly packaged products in the Connoisseurs Classic Red lineup include: The liquid dip cleaners: Precious Jewelry Cleaner for Gold, Diamonds and Precious Stones; Silver Jewelry Cleaner for Sterling Silver Jewelry and Delicate Jewelry Cleaner for Semi-Precious Stones and Pearls; Jewelry Wipes, a Quick Beauty Treatment for Gold and Silver Jewelry; Gold Ultra-Soft Polishing Cloth for Gold Jewelry and Silver Ultra- Soft Polishing Cloth for Silver Jewelry, both with exclusive anti-tarnish formulas and Quick Jewelry Cleanser for gold, platinum, diamonds, and all gemstones, including pearls. “Retailers are reporting they love our new look,” added Dorfman. “The bold red packaging with beautiful jewelry graphics help retailers to clearly delineate the jewelry cleaning section in their stores.” For product orders please contact: Ron Mangini at 800-851- 5333, Ext. 294 or email; Rmangini@Connoisseurs.com 50 | The Jewelry Business Magazine