b'KC Designs Launches New Collection, KCNY consumer purchase intention for silver jewelry, inspired Silver New York based fine jewelry company KC Designs announcesPromotion Service to create a digital platform for Savor Silver the launch of its latest collection, KCNY A 14k gold andbrandstoshowcasetheirnewestdesignstoretailersand diamond collection proudly made in New York City. Locatedpress. Buyers can stroll the look book to discover a wide array intheheartoftheDiamondDistrict,KCDesignsisproudof silver jewelry styles for multiple purchase occasions from tohighlightdesignsthataremadelocallysupportingU.S.holiday,tobridal,toself-purchase.RecentMVIconsumer manufacturing.Thecollectionconsistsofover100itemsresearch confirmed that 50% of the survey respondents who including current trends such as talismans and celestial charmswere planning to buy just because indicated that the jewelry as well as everyday basics such as diamond crosses or a simplethey purchased would be silver. Now is the time for retailers bezelsetdiamondonanadjustabletostockuponsilverjewelrydesignsandgetinsightsand chain. Also included in the collection areinformation to capitalize on the confirmed pent-up demand. their popular diamond initial necklaces,Inaddition,educationalinformationwillbeoffered, great for any occasion or self-purchase.highlighting the latest professional tips on topics that range The collection can be viewed on the KCfrom merchandising to fashion trends. Virtual Silver Pavillion Designswebsiteatwww.kcdesignsnyc. visitors can review the information at their leisure. com or contact their office at 800-552-3790 Ext 1 for more information. Topics include: More on MerchandisingMake It Count : Discover ways to enhance the visual story being conveyed by store displays and the in-store environment/experience.The Silver Lining to Retail Sales : Identify the ideal target customerandexploreoptimalwaystoattractthosekey consumers.IDo want to Build My Bridal Business : Learn to drive sales and increase margins with consumer research insights and silver jewelry options from engagement to the 25th Anniversary. Happy Hour : Sharing the latest information on Fall 2020 trends and the role of silver in fashion, as well as jewelry wardrobe classics that deliver turn-key results. The Silver Promotion Service is proud to launch the Virtual SilverPavillion,offeringretailersasafewaytoexplorethe newestsilverjewelrystylesintimetomerchandisetheir Silver Promotion Service Launches Virtual Silverstores to meet the post-pandemic demand that our consumer Pavillionresearchrecentlyidentified,saidSILVERPROMOTION SERVICE Director Michael Barlerin. SilverPromotionService,anarmoftheSilverInstitute, announced the launch of its all-new Virtual Silver Pavillion onRetail buyers, media and industry VIPs can access the Virtual savorsilver.com. Members of the jewelry trade can browse theSilver Pavillion by visiting www.savorsilver.com.latest designs from leading silver brands and gain access to information and trends, all from the safety and comfort of their own desk. Inspired by recent consumer research identifyingD-Master Soft Tip Tweezers from Gessweinpent-updemandforjewelry,aswellasrobustpurchaseIdeal for picking up stones and other small items, all without intentionforsilverjewelryspecifically,thisdigitalplatformscratching them due to the ESD (Electrostatic Discharge) safe, willshowcasemust-havenewsilverstylesavailableforelastomer tips. These state of the art, light-weight tweezers are immediate purchase and shipping.suitable for working with melee diamonds, tapered diamonds, Thepandemicrelatedcancellationsof2020tradeshows,diamonds, gemstones up to 3 carats, and small watch parts. coupled with the recent Silver Linings research confirmingThese stainless-steel tweezers have polypropylene jaws and the medium point tips are manufactured from an ESD safe 50 | The Jewelry Business Magazine'