b'from my own customized list of diamond companies, I canOriginal Miami Beach Antique Show to Host go head-to-head with web-based diamond companies in theAnnual Jewelry History Seriesonline space and enhance the ease of purchase of diamondsThe highly-lauded Jewelry History Series will once again take for engagement rings for my customers.place in tandem with the Original Miami Beach Antique Show, The E-Commerce edition of DiamondLink also allows retailersJanuary 3 - 4, 2020. The two days of programming features to sell diamonds in real time without owning them and includesvenerable jewelry experts and historians who will present on availability for dropship options directly from several diamonda variety of topics, such as How to Understand Jewelry Like companies to the consumer. The DiamondLink E-Commercea Historian, The Jewelry and Art of Frida Kahlo, and Whats edition enables retailers to compete at the same level withHot,WhatsNot.Theseriesalsoincludesdailymealsand majordiamondsellingwebsites,whiletakingadvantageofopportunities for networking with fellow jewelry enthusiasts, the unique customization of their diamond inventory, notedas well as a guided tour of the Original Miami Beach Antique Alex Fetanat, founder and Chief Executive Officer of GemFind.Show during set up on January 3rd, the day before the show Jeweler-curatedvirtualdiamondinventory,coupledwithofficially opens to the public. critical online tools, will develop significant traffic and sales. The Jewelry History Series is organized by Elyse Zorn Karlin While retail jewelers have used DiamondLink for over 15 years,andGailBrettLevine,bothofwhomareworld-renowned theE-Commerceeditionbringsaleveloffunctionalityandwithin the antiques jewelry community. Each year, we plan ease-of-use apps that will be available on Magento, WordPressour content based on trends that are generating the greatest and Shopify stores. This function, combined with GemFindsamount of excitement and interest within the market, as well otherdigitalmarketingtoolsthatincludeRingBuilder,webas on feedback that we receive from past years attendees, development,socialmedia,geo-fencing,andpayperclickexplained Zorn Karlin. One of the most gratifying components (PPC)management,providesjewelerswhatisessentiallyaof organizing the Jewelry History Series each year is seeing the virtual salesman added to their sales team.friendships that form among the attendees during our event, and how those relationships continue to thrive throughout the years. We are always so excited to partner with the organizers of the Jewelry History Series in offering this incredible content to our attendees, said Katrina Canady, Show Manager for U.S. Antique Shows. Elyse and Gail, and each of the speakers that they line up, continue to elevate the experience for this series, which is why we see the same loyal attendees who come from near and far each year to attend this event. About GemFind:TheJewelryHistorySeries,alongwithothereducation GemFindisamultifaceteddigitalmarketingcompanyinitiatives taking place throughout the Original Miami Beach exclusively focused on the jewelry industry. Founded over 20AntiqueShow,willprovideattendeeswithafoundationof years ago, GemFind is an industry leader providing suppliers,knowledge that allows them to strategically shop the show manufacturers, and retailers with critical B2B2C tools. As thefloor in the curation of their personal collections. Attendees onlycomprehensivejewelrydigitalproviderintheindustry,traditionallyrunthegamut,fromthosewhosimplyhavea GemFind offers a multitude of services that includes JewelCloud,passion for the art form of jewelry, to those whose careers are where retailers can access virtual inventory from hundreds ofwithin the jewelry industry and want a deeper understanding manufacturers and diamond suppliers. Other functions includeof its history. the unique copyrighted digital tool RingBuilder, which enables consumers to build a complete ring on the retailers websiteThe Jewelry History Series is taking place at the Miami Beach in a virtual format. GemFind also provides a complete suite ofConvention Center January 3rd and 4th. The Original Miami services for web development, social media, geo-fencing, payBeachAntiqueShowistakingplaceattheMiamiBeach per click management, and e-commerce platforms. Convention Center January 4th-8th, 2020. 38 | The Jewelry Business Magazine'