38 | The Jewelry Business Magazine Take Your Senses to the Edge The Celebrity Edge shopping experience is created as a Sensory Shopping Journey that draws guests into a series of experiences that engage all five of their senses: Feast Your Eyes: Fine jewelry from luxury brands including Bulgari, Cartier, John Hardy, Kallati, Le Vian, Roberto Coin, Stephen Webster and Tiffany & Co. Sounds of Time: Superbly crafted timepieces from top brands including Bulgari, Cartier, Citizen, Fendi, Gucci, Hublot, Michelle, Shinola and TAG Heuer. Scent Soiree: Skincare and fragrances from legendary names such as Chanel, Lancôme, Dior and Estée Lauder, plus new “discovery” brands such as Atelier Cologne and Jo Loves. Spirit of Taste: Premium spirits from top-shelf labels like Bacardi, Belvedere, Crown Royal, Grey Goose, Hennessy, Jack Daniel’s, Johnnie Walker, The Macallan, Patron Tequila, Veuve Clicquot and Woodford Reserve. Several are offered exclusively on Celebrity Edge. Perfect Touch: Leather goods and accessories from sought- after brands such as Coach, Marc Jacobs and Swarovski, plus discovery brands such as Aspinal of London, Rae Feather, Mary Frances, Melissa Odabash and Orlebar Brown. In another bold retail move, Starboard will debut several first-at-sea brand concepts for Celebrity Edge, including the Vintage Watch Collection, limited edition vintage timepieces specially curated by Starboard with renowned brands like Jaeger-LeCoultre, Omega, Patek Philippe, Rolex and Vacheron Constantin; Atelier Cologne, a fragrance house offering exclusive scents and bottles that can be monogrammed; and handbags by Marc Jacobs, known for resetting the boundaries of American fashion. Starboard has also customized an array of exclusive retail experiences, including: Art/Jewelry Walk with Kallati Edge Captain’s Collection: A guided tour of the ship and the design elements that inspired the limited-edition, numbered jewelry collection. Women with Edge: Meet for an inspiring start to the morning, spotlighting the influential women behind many of Celebrity Edge’s brands. Learn the stories of these accomplished women, from Malala Yousafzai to several notable entrepreneurs. Atelier Cologne Consultations: Enjoy a personal consultation with our fragrance experts and take home your personalized scent selection. Jo Loves Fragrance Tapas Experience: Learn about Jo Loves fragrances in a fresh, innovative way. Tradition of Time Seminar: Explore the history of timepieces, from sundials to smartwatches, celebrate the evolution of timekeeping and experience a brief watchmaking demonstration. Sail to Bali with John Hardy: A hands-on workshop where the store is transformed, and guests can feel as if they’ve sailed to Bali, where traditional jewelry-making techniques inspire John Hardy’s designs. The workshop includes the meticulous eight- step process used by John Hardy’s own artisans. “The shopping experience we’ve brought to life for Celebrity Edge is completely in a category of its own,” says Starboard President and CEO Beth Neumann. “Celebrity is all about transformative travel and finding joyful and meaningful experiences, so our retail programs echo just that with a ‘five senses’ theme and touchpoints in every store. From finding your own signature scent to learning the art of watchmaking, guests will enjoy exceptional service and be inspired to see the world in a whole new way.” “Being able to design every aspect of this groundbreaking ship has been transformative for the Celebrity brand,” said Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. “And having the opportunity to custom-design the innovative Edge retail program with Starboard undoubtedly contributes to our guests’ ultimate cruise experience.” Starboard has enjoyed a long-standing retail partnership with Celebrity Cruises and, with the addition of Celebrity Edge, manages retail operations on 10 of the cruise line’s 13 ships. By 2020, Starboard will operate with more than 750 brands on more than 90 ships, firmly establishing the company as the largest and most successful cruise retailer in the world. Starboard Cruise Services Launches a “Sensory Shopping Journey” on Celebrity Edge