b'Creating a Retail ExperienceUPDATE YOUR ONLINE LISTINGSBelle EtoileAs many as 93% of all online experiences begin with a searchengine, according to Search Engine Journal.While existing customers may search for your store by nameand head directly to your website, many will simply search forwhat they need, like:Best jeweler in [your town].And they will see several listings, some of which will besearch-and-review sites, like: White stones pav-set Google Yelpinto rhodium-plated, Angies List Yellow Pagesnickel allergy-free cuff, Belle toiles Phone Pop GWPsPrime Buyers Report925 sterling silver. are the perfect incentive forAnd other local ones specific to your city! your customers to purchase MSRP: $575 more beautiful jewelry! ContactMake sure youre listed on those sitesand that your businessprofile is correct, up-dated and shows pictures of current email@example.com for 415-626-9223 more information. USE DIRECT MAIL E L designsDirect mail remains a time-tested jewelry marketing toolyes,even in our digital age. Consider these numbers: Sterling Silver & 14K leaves on 79% of consumers say they open direct mail immediately 34 cable chain (sterling, 2mm)54% of consumers say they prefer direct mail marketing the most MSRP: $473eldesigns.com800-828-1122EL Designs offers a Media Library thatis updated weekly with carefully crafted assets of E.L. Designs jewelry, which retail partners are encouraged to use on their own social media platforms (in tandem with their advertising co-op program) POST PICTURES ON YOUR SOCIAL MEDIA PROFILESFrederic DuclosShow off your many jewelry collections and gift ideas on social media. Use photos to increase engagement and clicks. 79% of the U.S. population uses Facebook 70% of Facebook users login DAILY 75% of users take action after seeingan Instagram advertising postSterling silver earrings MSRP: $195 fredericduclos.com Frederic Duclos -offers a training video available online 714-898-3636to download via dvd or usb store loop 24 | The Jewelry Business Magazine'