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86 The Jewelry Business Magazine First Impressions In-Person Online Speaker Nikki Spangler Account Executive The Knot 1100 am - 12 pm Room 104 Learn about making lasting impactful first impressions with your customers both online and offline. How to Spot a Counterfeit Luxury Watch Presented by Joe Akar Accar Ltd Chronofy 1115 am 1215 pm Room 103 Participants will leave with a concrete tool set including an outline that can immediately be implemented by anyone who buys and sells pre-owned luxury watches providing excellent take home value for all participants. Caf Conversations With Kathy Beall K. Beall Associates Location Marketplace Caf 1230 1 45 pm Delicious buffet lunch - 5. Held on Saturday and Sunday these casual open networking sessions are a fantastic way to meet fellow retailers spark new ideas and share helpful tips and store strategies. So Thats Where the Money Goes Speaker Tom Shay CSP Profits Plus Solutions Inc 200-315 pm Room 104 If the business is making a profit why isnt all of that money sitting in the checking account This session will help you learn why this happens and how to get better control of it 5 Things Your Customer Can Do Better Than You When It Comes to Social Media Presented by Lynn Switanowski Creative Business Solutions 330 - 430 pm Room 103 This seminar will explore how your customers are researching brands before they purchase and what tools they are using to do so. This seminar will help retailers understand how they can start using these same tools to provide marketing messages your customers will find Sunday August 9 Retail Sales In A Mobile World Is Your Retail Store Ready Presented by Lynn Switanowski Creative Business Solutions 1045 - 1145 am Room 104 Using mobile marketing programs and messages could be just the way for your business to succeed in 2015. You will learn how the privilege of access your customers give you to their mobile devices can add value to your brand and to your one- on-one relationship with them. Caf Conversations With Kathy Beall K. Beall Associates Location Marketplace Caf 1215 1 30 pm Cutting Edge Effective Marketing Strategies to Drive Your Sales Speaker Rick Arnemann CEO Harmon Group 145 245 pm Room 104 Join Rick Arnemann as he outlines two complete marketing campaigns and how you can successfully implement them in your store to drive to traffic and increase sales including pricing structures and step-by-step guides to follow. The first a social campaign built around couples getting engaged. The second campaign is centered on consumers transforming old pieces of jewelry into new modernized pieces. In addition Rick will discuss a number of other easy cost-effective out-of-the-box ideas to help drive consumers to your store. Profitable Repair Work Presented by Tom Weishaar Underwoods Fine Jewelers 300 400 pm Room 103 Today many jewelry store owners view their repair department as a loss leader rather than the potential profit center it can be. During this practical insightful program Tom Weishaar will highlight the five most common errors made by jewelry stores when organizing their repair shops and how to correct them. He will cover topics such as quality of repairs meeting your customers expectations proper take-in procedures estimating and pricing repair work. Atlanta Jewelry Show Saturday Monday August 8-10 2015 www.atlantajewelryshow or 800.241.0399 404.634.3434