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Continued to Pg 58 Jewelers of America Introduces New Website for Jewelry Industry Consumers Jewelers of America launched a new and improved website at www.jewelers.org. The website which reinforces JAs mission to improve consumer confidence is now consumer-facing with expanded consumer education that prepares jewelry customers to shop for jewelry with confidence from Jewelers of America Members. As the online home of Jewelers of America the website will continue to be a resource for its members and the professional jewelry industry through the trade section of the website www.jewelers.orgja. A new Supplier Showcase features JAs Supplier Member products for retailers to browse and discover new collections or trends. Industry education business tips and advocacy news is filled with essential information focused on the specific business needs of the jewelry industry and JA members. Member-exclusive content such as Responsible Diamond and Gold guidance can only be accessed by members who log-in. With the expanded focus on consumer content Jewelers of Americas website is the ultimate resource on how to shop for jewelry with confidence. Visitors are introduced to JA Members and learn about the Code of Professional Practices each JA Member upholds. New features of the website are designed to showcase Jewelers of Americas Retail and Supplier Members to jewelry customers browsing the web for engagement wedding or gift ideas. The content includes A Jewelry Gallery displays the fine jewelry of JA Supplier Members for consumers to like and share. The Find a Jeweler Directory locates JA Retail Member store locations across the country and helps drive traffic into stores. JA Member Company Profile Pages have their company logo company information and examples of their fine jewelry and serve as an additional online resource for their businesses. JASupplierMemberswhomakeorsellfinejewelryarepromoted throughout the website in expanded Education Care Wedding Engagement and Gift Guides Trends sections. The redesign was designed and developed by Metalake -- which incorporated best practices in website design. For more information Jewelers of America encourages members and non-members alike to explore the new and improved website at www.jewelers.org. Drive Your Mothers Day Sales This Mothers Day promotion can drives more traffic into your store. This Mothers Day package includes a real rose of your choice trimmed in pure 24k gold that lasts forever an 18 freshwater pearl necklace and a box of Russel Stover chocolates. Marketing materials include counter cards a customizable videotv commercial Facebook banners and ad slicks promoting the key 99 MSRP. Special wholesale pricing and packages available include displays. For more information contact 24 Karat Rose Loyalty Co. at 800-843-8131. Coles of London Introduces Dog Fever With an estimated 54 of US households owning at least one dog appealing to the dog fanciers in your market is good business. Dog Fever is a new line of jewelry designed and made in Milan Italy. The brand was launched in Italy last year and has become hugely successful. Coles of London is the exclusive distributor for the USA. Dog Fever jewelry includes rings pendants and earrings. Among the most popular pieces is the hug ring. THERETAIL JEWELER 57