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THERETAIL JEWELER 29 As you can imagine there were so many watches at the show. I have to say they all started to look the same. A few notable companies I looked at were Fossil MyKronoz and Martian. Each of these had devices with capabilities that ranged from activity trackers to phone notifications The retail on these started at 99. After I attended the CES show I went to the CBG show the end of January. There was a smart-watch company exhibitor called Olio. They were showcased the first generation of their watch which is a device to help manage your digital life. The most interesting thing about this company is the fact that I found them to be the most prepared when it came to training for the independent retailer. They had the best presentation and game plan from videos leave behind ipads and a model of delivering your first order personally so that they can train you on their product. My hats go off to them www.oliodevices.com. Their retails start around 595 and go up from there. We have to remember in the industry the tech world is coming. Both manufacturers and retailers need to start paying attention to this category. For manufacturers it opens up a new line of possibilities. Tech companies are partnering with manufactures to use their brains since they dont necessarily have the jewelry knowledge or inroads into our industry. Retailers need to start thinking about how this category can not only differentiate them in their marketplace but also allow them to attract a whole new customer base. How do these fit into your store This entire category wearables open up a whole new customer for you. The disposable income and discretionary dollars that are being spent at Best Buy or on Amazon could be redirected to your store. Looking at the price points above your typical watch buyer may get a nice new toy and your non-watch buyers may start looking at you differently. These price points allow impulse purchases for your regular customers and allow you to offer something different. As I was talking to some of the companies they mentioned stores like Verizon have approached them to carry jewelry in their markets. Are you going to allow these outside industries take a piece of what we do Lets embrace this new development or our industry and take back some market share in the new crossover industry called wearable technology