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THERETAIL JEWELER 79Continued to Pg 80 Bercos holiday brochure is an effective way to convey this message and bring new customers into you store. The brochure showcases an elegant selection throughout 8-pages of beautiful highly crafted and unique designs covering a range of price points that will convince potential customers your store should be their jewelry destination. Berco offers two different sizes and formats. For a copy of the brochures or for additional information please call Berco at 800-621-0668. Natural Jewelry Cleaner Taps into Consumers Desire For Friendly Environmental Jewelry Cleaner Consumers are a savvy lot and are ever more educated about the products they buy and determined that their buying habits reflect their priorities and beliefs. Seeking to take advantage of an expanding market is a smart business decision for jewelers. The Kingswood Company a leading manufacturer of high- quality private-label jewelry care products has developed a natural jewelry cleaner for their product line. The company launched its Natural Jewelry Cleaner in 2014. The product is a formulation made from all botanical ingredients. It is hypoallergenic non-toxic and is devoid of any volatile organic compounds VOCs. In 2015 the formulation received the EPAs Design for the Environment designation as well as placement on its Safer Choice product list the only jewelry cleaner for fine gold platinum and diamonds to have done so. The company already has seen success with the product from jewelers catering to the needs of their customers and for those seeking to reduce chemical use at the bench. Green Lake has been doing very well with the Natural Jewelry Cleaner said Eric Robertson of Green Lake Jewelry Works in Seattle. In the Pacific Northwest we are committed to presenting ourselves as a mine-to-market sustainable jeweler so this product has been a great addition.