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6 The Jewelry Business Magazine 150 River Rd. Ste O-4 Montville NJ 07045 Publishers Andrew Kohler 973-263-2498 ext 18 andytheretailjeweler.com Edward Coyne 908-637-8461 edcoynetheretailjeweler.com Frank Dallahan 267-229-2475 franktheretailjeweler.com Designed Produced and Printed in the USA The Retail Jeweler is published eight times per year JanuaryFebruary MarchApril May June JulyAugust September October and November December by TRJ Publishing LLC. 150 River Road Ste O-4 Montville NJ 07045. TRJ Publishing LLC is not responsible for errors omissions or typographical errors. Advertisers are solely responsible for the content and accuracy of their advertising. Copyright 20103 TRJ Publishing LLC All Rights Reserved. Subscriptions 4 per copy 32 per year. Get Real Time Metal Prices News and Updates every day at www.TheRetailJeweler.com 33 33 32 TABLE OF CONTENTS GIRL POWER The future of the jewelry business depends on increasing the appeal of fine jewelry for generations to come as well as encouraging more women to consider careers in the jewelry industry. The young aficionados on our cover are wearing jewelry from Ed Levin Jewelry - 800-828-1122. MARCHAPRIL 2016 Transitions By Frank Dallahan ..................................................................................................... 8 Create Sustainable Prosperity By Donna M. Phelan MBA ...............................................10 Tips For Cutting Costs On Your Next Store Promotion By David Brown ....................................................................14 Analyze The Year By Abe Sherman .......................................................................................16 A Sterling Moment 10 Steps to Attracting New Customers Keeping Them...................................................................................22 Wearable Technology Is Here By Ann Arnold ...................................................................28 The Style Page .................................................................................................................................... 32 Common Employee Lawsuits and Tips to Prevent Them By David Sexton ............................................................................................... 34 4 Ways To Improve Your Website Prepare for E-commerce By Matthew A. Perosi .................................................................36 What Makes a Team By Bill Boyajian .................................................................................38 Zultanite By Andrew Kohler ....................................................................................................40 New and Noteworthy...................................................................................................................... 42 Advertisers Index ............................................................................................................................. 54