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42 The Jewelry Business Magazine Continued to Pg 44 PhotoScribe Launches New Laser Technology Site PhotoScribe Technologies a leader in custom laser developmentandpioneerinmicro-markingandmanufacturing has launched a new website at www.photoscribetech.com to facilitate ease in navigation through laser solutions and product development offerings while making it easy for businesses of all kinds to learn about how laser technology can be applied to them. The newly updated PhotoScribe Technologies seven-option home page breaks down information about PhotoScribe into general info about the company products and services service search by industry service search by application consulting news and a contact page. The new website offers several unique pages designed for ease of search by professionals with laser knowledge as well as those new to learning about lasers who are looking to explore. One of the most innovative pages is the Browse by Wavelength page under the Products Services tab which allows visitors to hover along the electromagnetic spectrum from infra-red through ultraviolet exploring products that fall within a given nanometer range. Particular wavelengths display a pop-up list of compatible laser technologies enabling one to click through and choose the perfect laser. In addition to a wavelength browser PhotoScribes website has a page devoted entirely to short pulse duration lasers the ultra-fast preferred choice for micro and nano-scale fabrication. The short pulse duration lasers are used on materials that are extremely difficult to make such as diamond glass and polymers. In addition the Products Services tab section has sub-pages relating to PhotoScribes microscopy services machine vision systems and direct part marking. To better serve clients who are new to laser technology PhotoScribe has employed an Industry page which serves as an easy search for learning about how the companys technology can be employed. The list of industries covered includes glass pharmaceutical electronics automotive jewelry packaging plastics aerospace security and medical. By scrolling and clicking on an industry in the banner or alternatively on the left solutions by industry appear alongside suggested products to execute them. Similarly designed the Applications page is meant to guide someone new to the technology in finding a product that assists with a particular application. Because of PhotoScribes pioneering of diamond inscription technology both the jewelry and gemstones pages feature sub-pages explaining inscription hot vs. cold laser systems marking engraving quality and system design for those looking to explore their gem inscription services. The Consulting page has a bulleted list on how PhotoScribe Technologies can assist in solving challenges a company may face highlighting a variety of services such as microanalysis photogenic energy or micro fabrication among others. In addition the News page is updated with republished online and print articles regarding PhotoScribe Technologies new products and innovation. David Benderly CEO and President of PhotoScribe Technologies Inc. has been a global influencer in laser technology across industries and applications since 1990. Developing the worlds leading company in micro-machining micro-marking and micro-manufacturing he has been featured across leading photonics laser and manufacturing publications sharing his wealth of knowledge and desire for the advancement of the field. With a hands-on approach Benderly and his team systematically build and tweak each and every prototype testing across facilities before going into international development and distribution. Credited with beginning precious metals laser hallmarking Benderly noted the use of a hammer to stamp and hallmark was cumbersome and deforming. His development prompted him to use lasers as a solution creating company logos and eventually full grayscale images on products. Since there was