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48 The Jewelry Business Magazine The gem and jewelry trade must hold those who commit such fraudulent acts accountable for their actions. The cooperation of the trade is vital as GIA works to fully address this fraud. GIA will continue to focus on ensuring consumer confidence and trust by making public any effort by any individual company or organization to defraud the trade or consumers. Khai Khai Launches New Trillion Collection Introduced to the market in 1962 the Trillion or Trilliant Cut diamond was the first time a diamond was cut in a triangular shape with three equally straight or sometimes curved sides. Haim Medine founder and creative director of Khai Khai Jewelry is known for consistently seeking out originality and capturing uniqueness within his collections. It is by no surprise that he felt an immediate bond to this specialized trillion cut nicknamed the Arrow. Thus the Spiculum Collection was born. Spiculum Latin for a sharp pointed crystal especially of ice is a word that best epitomizes this refreshing spin on diamond grandeur. The Spiculum Collection not only captures the attention of its audience but holds the hope that its true beauty and potency spills over into the heart of each wearer when she is adorned by one of these remarkable creations. For more information call 646-790-5655 Ronnie Adolf Named Distinguished Retailer of the Year. Ronnie Adolf Owner of Adolf Jewelers was recently named 2015 Distinguished Retailer of the Year by the Retail Merchants Association for the success of his local family business and his service to the community. Distinguished Retailer of the Year has been a tradition of the Retail Merchants Association since 1966. The award honors one local retailer with a reputation for outstanding performance in their field and charitable giving throughout the community. Adolf Jewelers has made helping the local community an integral part of its business and has strived to set high a standard for retailers in the Richmond area. We have established and maintained a business model that is both employee and customer focused said Adolf. A business model that is ground in family honesty integrity and community. Adolf Jewelers has served the Richmond area since 1961 starting out as a costume jewelry shop and later expanding to fine jewelry. It is now a thriving business with 11 full-time employees offering the areas best selection of diamond engagement rings cultured pearls watches and more. For more information about Adolf Jewelers visit their store in the Ridge Shopping Center or go to adolfjewelers.com.