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70 The Jewelry Business Magazine Pantone Color of the Year Pantone the global authority on color and provider of professional color standards for the design industries has announced the Color of the Year 2016. This marks a momentous occasion for the first time Pantone Color Institute has selected a harmonious pairing of complementary shades for the Color of the Year Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz. Found in tandem on the runway on the streets and in nature Serenity and Rose Quartz evoke calm stability and comfort even in turbulent times. The seamless union of Serenity and Rose Quartz creates balance in a chaotic world by providing the perfect counterpoint to the fast-paced fractured and hurried lives we live. For 2016 consumer eagerness for a calming antidote to the stress of modern day lives a lifestyle that enables wellness and the global experience of a gender blur in fashion were major influences when selecting of the Color of the Year. In jewelry Rose Quartz and Serenity have long been favored but are re- emerging as a significant pairing in opals as well as standing alone in rose quartz and within the blue interfolds of agate. For examples of how the Pantone Color of the Year is being incorporated into jewelry design we invite you to check out Sloane Street the chic jewelry brand looking to bring top-of-the-line colored stones to the market who creates an annual piece inspired by the Color of the Year. For the more mainstream consumer the trendy and eco-conscious Alex Ani offers bracelets that feature the Color of the Year aptly named the Serenity Beaded Bangle. The bracelets purpose is to remind the wearer to treasure lifes peaceful moments. Color Craft Signs Licensing Agreement With Hallmark Cards Color Craft announced they have signed a licensing agreement with Hallmark Cards Inc. As part of this partnership Color Craft and Hallmark have launched a new Hallmark Jewelry collection in all 223 Meijer stores in time for Sweetest Day. Todd Wolleman President of Color Craft said We are thrilled to introduce this new collection of Hallmark Jewelry at Meijer. The new Hallmark Jewelry program offers customers a convenient shopping experience with an accessible open- sell top of counter presentation. The fine jewelry assortment of necklaces and earrings are crafted in Sterling Silver with accents of diamond and gemstones featuring popular icons and themes. Each piece is sold complete with Hallmark branded gift packaging and complimentary sentiments on every box. Working with Color Craft and Meijer to launch this collection of fine jewelry was a perfect fit for Hallmark. Were excited to see the product in stores said Cindy Mahoney Vice President of Licensing and General Manager Hallmark Jewelry. Our search for fine jewelry partners with best-in-class gemstone capabilities strong retailer relationships and a keen understanding of our brand led us to Color Craft. Wolleman went on to say Hallmark Jewelry is a unique selling concept that combines emotional connectivity with carefully designed and curated fine jewelry for a unique gift giving opportunity perfect for any occasion. Just within the first few weeks we have already seen positive sales at Meijer. TRJ Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz