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24 The Jewelry Business Magazine read Now that you know from your research in Step 1 go out there and make your irresistible offer to them in ads newsletters comments on social media forums and whatever way you can that makes them affordably reachable. 56 of the age group buying silver is 20-40 isnt this a key target audience STEP 7 Dont Overlook the Obvious Yes that newspaper at the end of your driveway can be the source of great information Daily and weekly newspapers are an incredible source of contact information and leads to potential customers. Watch for names of people who have been promoted won awards opened new businesses. Send those people a personalized mailing congratulating them on their success introducing yourself and your business. Most retailers agree that silver is a great sales opportunity for gifting. STEP 8 Practice Great Follow-up Youve done your research created a great selection of products and services packaged them to meet the needs of your target audience and made your offer where they will see it. To maximize all the hard work youve already done you must follow-up consistently. Heres the rule Always follow up and find ways to make it automatic. The silver customer shops often. Keep her informed about new collections and styles. STEP 9 Close the Sale Learn how to ask for their business. You have to give your prospects enough information so they can buy with confidence. You then lead them to the purchase decision. Ask if they want the item gift wrapped or how they prefer to pay for it. You can do this without being pushy but by being professional and persuasive. Retailers say that the best-selling opportunity is the female self-purchase STEP 10 Make Additional Offers The bulk of your profits are going to be made from additional sales to satisfied customers. Offer them services such as sizing stone setting and cleaning. Contact them when a coordinating piece or new collection arrives from their favorite designer. Learning to make additional offers will make the difference in growing versus just maintaining your business. Silver delvers the best maintained margin over all other jewelry categories. Following these ten steps will put you on the path to attracting new clients and growing your business in the year ahead. Silver Spotlight Looking for the right brand to fill the void in your silver assortment Ed Levin Creating a sense of wonder while expressing something significant is the Ed Levine vision. Master jewelers are artists who select only the finest metals and gemstones to carry out this vision while creating wearable works of art. Kelim Clean lines and brilliant design characterize Kelim Jewelry. Kelims timeless matte sterling silver styles are influenced by the natural beauty of both Turkish and Swiss cultures. Each piece is hand crafted and finished. It is modern wearable jewelry that can literally be worn with jeans and a t-shirt or with a cocktail dress. The designs are fresh and classic and never trendy. The article has been written and sponsored by the Silver Promotion Service an international marketing organization dedicated to expanding and strengthening consumer and trade markets for silver jewelry. For more information contact info savorsilver.com or visit savorsilver.com. STEPS to Attracting New Customers Keeping Them A Sterling Moment 10