Metalsmiths Sterling™, European inspired luxury brand, has made a name for themselves as one of the leading sterling silver jewelry design houses in Canada for over a decade. Now, this cutting edge designer sterling brand adds three industry veterans as Regional Vice Presidents to expand their growing presence throughout key US markets.  

• Metalsmiths Sterling’s™ newly appointed Southern Regional Vice President, Claudia Evans Zale brings with her 24 years of valued industry experience, most recently at Stuller Inc., as Director of Merchandising. 

• Following achieved success as the Regional Sales Manager of Gucci Watches and Jewelry and 12 years specializing in luxury goods, Kim Alterini has been appointed Metalsmiths Sterling’s™ Midwest Regional Vice President. 

• Susan Parker adds her 16 years of expertise in the watch and jewelry industry with top-tier companies such as LVMH as Metalsmiths Sterling™ Southeast Regional Vice President.  

Jim Grohn, Metalsmiths Sterling™ Executive Vice President, said of the trio, “With these acquisitions, we are expanding our recognition as one of the forward fashion designers in our category.  We are confident in the talent, expertise and passion these three women bring, and our team is excited to continue to produce innovative designs for women of all styles.”

With quality, that rivals that of the finest jewelry houses worldwide, Metalsmiths Sterling™ offers collections designed for individual style and lasting trends making them an industry staple.  Using innovative sterling silver design, natural, premium grade stones and superior craftsmanship, each collection delivers one-of-a-kind style for the modern woman.