Gitanjali Group Awards Rights to Its US Subsidiary

New York based Aston Luxury Group (ALG) today announced that it has become the distributor for six Italian brands for the Americas. They are Stefan Hafner, Nouvelle Bague, Valente Milano, Porrati, Io Si, and Giantti. The assignment was made by Mumbai based Gitanjali Gems, LTD, ALG’s parent organization.

In commenting on the acquisition of the distribution rights for the six brands, Jon Mitchell ALG’s COO said, “The ALG team is obviously very pleased to add these six Italian fine jewelry lines to the existing ALG family of brands. With Stefan Hafner and Nouvelle Bague having a long-standing consumer following in the market, and the ability to accelerate the consumer awareness of newer brands such as Valente Milano and Giantti, it is an exceptional opportunity for our company. ALG’s ten brands, also including PassionStone, Canadia Diamonds, REVV, and Love Universe, now represent a wide selection in terms of style, price points, and target consumer and will significantly expand the ALG retail customer base.”

About Aston Luxury Group: Aston Luxury Group is a manufacturer and distributor of fine jewelry and accessible luxury brands. Aston brings to the retail jeweler a branded product assortment unmatched in the industry. While each brand in its portfolio is independently a market leader, under Aston’s parent Gitanjali Gems, a DTC Sight Holder company, they collectively have the resources and global infrastructure to provide their retail partners with pioneering product innovation, cutting-edge technology, and exceptional service.