b'initiative. Retailers will be asked to reach out to their customer base to educate them about JFC and invite them to participate in whatever activity the retailer has planned for September 25. Everyone will be asked to use their social media presence to promote the day, particularly on that Saturday to encourage nationwide, blanket of exposure for the charity.JFC has available materials to make it easier for anyone to participate.Aplanningguide,includingideasonhowto participate, as well as social media materials, sample emails, press releases and videos are available on the JFC website at www.jewelersforchildren.org. Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since itsinception,JFChasdonatedmorethan$57millionto programs benefiting children whose lives have been affected by illness, abuse or neglect through our charity partners St. Jude Childrens Research Hospital , Make-A-Wish America, theElizabethGlaserPediatricAIDSFoundationandthe NationalCASAAssociation.JFCalsoprovidessupportto Make-A-Wish International, the Santa-America Fund, and the Organization for Autism Research.SavorSilver.com a Key Resource For All Things SilverNew Content and Enhanced Navigation for Optimal Retailer BenefitSilverPromotionService(SPS)announcedthelaunchofits newly revamped website savorsilver.com, designed as a go-to source for silver jewelry. New educational and merchandising contentiseasilyaccessible.Redesignednavigationmenus offertargeted,efficientinformationandproductdiscovery, highlighting silver as an important category for fine jewelry. The home page will continue to promote featured silver designers, while the new menu tabs streamline searching for all visitors, especially retail buyers and sales associates.THE RETAIL JEWELER |47'